One of India’s upcoming coffee chains, Nothing Before Coffee (NBC) is eyeing aggressive expansion. The Chain added
over 17 new outlets in Q2 and recently announced the launch of its 64th store in Pune. But that’s not all. It plans to make its presence felt in both Tier-1 and Tier-2 cities and over the next 3 months targets expanding its footprint by adding 30 more stores.
NBC currently has 64 outlets spread across Delhi-NCR, Uttar Pradesh, Maharashtra, Madhya Pradesh and Karnataka. Flavourful coffee at economical rate is what the company is focussing on in its effort to woo customers. It is currently operating in 26 cities across 13 states and has successfully opened 20+ new outlets in the first half of the year. This is the highest number of stores added by the company since inception in 2017.
Furthermore, it is targetting a revenue runrate of Rs 100 crore by the end of this financial year- FY25. Akshay Kedia, Founder & COO, Nothing Before Coffee reiterated that “As we continue to expand our footprint across Tier 1 and Tier 2 cities in India, our goal remains to make Nothing Before Coffee a household name synonymous with authentic and affordable coffee experiences. We’re excited to bring our unique blend to even more customers. Our plan to launch over 30 new stores in the next 3 months.”
Nothing Before Coffee was founded in 2017 by three friends, Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari with the objective of offering the premium experience of freshly brewed coffee at affordable rates. The company had opened its 50th store in Delhi earlier this year and targets a steady growth in the QSR industry. Interestingly the outlook for QSR industry at the moment looks promising.