Packaged spices and seasoning company ZOFF Foods has inked a strategic partnership with Reliance Retail and entered the ready-to-cook foods segment, the company said on Thursday.
It said its products will be available on Reliance Retail outlets as well as its own e-commerce platform and would be introduced on other e-commerce and q-commerce platforms.
Akash Agrawalla, co-founder, ZOFF Foods, said that the products address “evolving needs of today’s home cooks”. He said the partnership with Reliance Retail would enable the brand to reach over 400 stores by next month.
The Indian ready-to-cook meals’ market size is estimated at Rs 5,000 crore, growing about 7-8% per annum. The category is seeing interest from both large companies–which are foraying into this space–as well as newer brands who are leveraging q-commerce and e-commerce for discoverability and reach.