Tata Group’s online grocery platform, BigBasket, has appointed Manish Bajoria as its new Chief Financial Officer (CFO). Bajoria will lead the finance function and shape the company’s financial strategy as it enters a new phase of growth and innovation.
Bringing two decades of financial experience
Bajoria brings with him over 20 years of experience in strategic finance, commercial management, and digital transformation. Prior to joining BigBasket, he served as the CFO of Vini Cosmetics, where he oversaw end-to-end financial operations and played a key role in driving the company’s digital transformation.
He has also held senior leadership roles at Amazon and Hindustan Unilever. Bajoria began his career with Tata Steel and is a qualified Chartered Accountant.
Sharing his thoughts on the new role, Bajoria told Storyboard18, “I am excited to join BigBasket at a time when the company is scaling rapidly and redefining the grocery and convenience ecosystem in India. I look forward to working with the leadership team to improve financial processes, support growth, and create lasting value for customers, partners, and employees.”
Leadership changes across the sector
The senior-level appointment comes amid a flurry of leadership changes in India’s fast-evolving food and quick commerce space. Just a day earlier, Eternal (formerly Zomato) named Aditya Mangla as the new CEO of its food delivery and strategic mobility platform, taking over from Rakesh Ranjan, who held the role for two years. In December 2024, Blinkit, Eternal’s quick commerce arm, brought on Vipin Kapooria, a Flipkart veteran, as its Chief Financial Officer.
These leadership shifts reflect the fierce competition heating up in India’s quick commerce industry, which is projected to grow from $5 billion in FY25 to $30 billion by FY30, according to Bessemer Venture Partners. That’s a dramatic leap from just $300 million in FY22, highlighting the urgency for companies to strengthen their leadership and strategic execution.
BigBasket’s growth and IPO plans
According to media reports, BigBasket is also planning to go public within the next 18–24 months. The company aims to double its business year-on-year by March 2026 and expand its presence from 35 to about 70 Indian cities within the same timeframe. Quick commerce currently contributes around 80 per cent of the company’s revenue. To diversify, BigBasket is also venturing into electronics, pharmaceuticals, and fashion.
In addition, BigBasket is gearing up to launch a nationwide, 10-minute food delivery service by end-March 2026, targeting competition from Swiggy Snacc, Blinkit’s Bistro, and Zepto Cafe. This expansion will be powered by a growing dark-store network—expected to scale from around 700 to 1,000–1,200 outlets by the end of 2025—and will feature exclusive offerings from Tata-affiliated brands like Starbucks and Qmin, with no third-party restaurant tie-ins.