E-commerce startup Meesho said its chief experience officer, business, Utkrishta Kumar has decided to step down. In his role, Kumar oversaw addition of new categories on the platform such as pet supplies and stationeries. Kumar, who reports to co-founder and CEO Vidit Aatrey, is leaving the SoftBank-backed company to pursue his entrepreneurial goals.

“We would like to express our heartfelt gratitude to Utkrishta Kumar who has decided to move on to pursue his entrepreneurship dream after a successful 5-year stint with Meesho,” the company said in a media statement, adding that he has been instrumental in shaping Meesho’s business over the years.

Kumar had joined Meesho in October 2018 as vice president, business, from Paytm Mall, as per his LinkedIn profile. Prior to that, he had worked in several organisations, including Bank of America Merrill Lynch.

Kumar will be replaced by Megha Agarwal, who is currently CXO, growth. Nilesh Gupta, senior director, growth, will also take on additional duties as general manager, user growth. Similarly, Sourabh Pandey, CXO, fulfilment and experience, will also be responsible for lead NMV retention. The product quality division will, however, remain with Agarwal. All three—Gupta, Pandey and Agarwal—will continue to report to Aatrey.

Founded in 2015, Meesho currently stands at a valuation of $5.04 billion as of August, with investments from Softbank, B Capital Group, Fidelity Investments, Y Combinator and more, as per Tracxn data.