Ola, India’s leading app for personal transportation today announced the launch of ‘Ola Select,’ a first of its kind benefits program in the industry. With Select, customers can enjoy a range of benefits like free in-cab Wi-fi, upgrades at no extra cost, special discounts and a range of exclusive benefits from Ola’s partner brands like Myntra, Snapdeal and Cleartrip. Currently, customers are invited to the ‘Ola Select’ program basis their usage behavior and frequency, amongst other parameters.

Ola’s partnerships in the recent past have ranged from an on-demand OnePlus 2 experience to a makeover by a Myntra stylist within minutes of requesting at the user’s doorstep. With ‘Ola Select,’ Ola will also be able to make available exclusive access to events and custom-built experiences, curated by Ola in the time to come.
  • ‘Ola Select’ – benefits program announced for most frequent customers
  • Range of benefits include in-cab Wi-fi, free upgrades, discounts and partner rewards

Sudarshan Gangrade, Vice President- Marketing at Ola said, “At Ola, we have always believed in redefining mobility in a way that people don’t find the need to own a car. Many of our customers use us every single day of their lives and Ola Select is our way of treating them ultra-special. Ola Select aims to give loyal users, a wide range of benefits like in-cab Wi-fi, upgrades, exclusive offers from our partners and more. We are confident that Ola Select customers would enjoy the additional benefits and continue to be patrons and evangelists in our mission of mobility for a billion people.”

About Ola:

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment.

Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 100+ cities can book from over 250,000 vehicles, including cabs, auto-rickshaws and Kaali-Peeli taxis in Mumbai. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand.Please visit www.olacabs.com for more information.