E-commerce major Flipkart has refreshed its brand identity with a new logo. Conceptualised and designed by the Flipkart design team and an external agency, the new brand identity “represents Flipkart’s vision of commerce in India by reinstating its focus on the mobile platform”, according to a release by the company.
Flipkart said the 3D design and contrasting colour palettes in the new logo help break the clutter, and make it stand out on the mobile platform.
Shoumyan Biswas, senior director, marketing, Flipkart, said: “The refreshed brand identity, including the new logo, is a reflection of our promise to our stakeholders – youthful, innovative, fast and reliable. We have always been ahead of the curve in a rapidly evolving industry, and the new brand identity honours the legacy that we have built over the last eight years and, at the same time, looks into the future.”
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