SAJ Food Products, which manufactures the ‘Bisk Farm’ brand of biscuits, announced on Monday that the Calcutta High Court had granted an injunction against Parle Products for selling a new biscuit under the brand name ‘Top Gold Star’.
Bisk Farm has been using the ‘Top Gold’ brand name for a biscuit in its portfolio since its launch in 2005 and has obtained trademark protection, giving it the sole right to use the label, the company said. Parle Products, however, recently introduced a similar product under ‘Top Gold Star’, which SAJ Food Products claims constitutes passing off.
SAJ Food Products sought a court injunction in the matter, it said.
In an order dated July 19, 2024, Justice Krishna Rao of the Calcutta High Court issued a stay order preventing Parle from selling or marketing its product under the ‘Top Gold Star’ brand name until August 27.
Parle Products was not immediately available for comment.
Vijay Singh, managing director of Bisk Farm, said, “We are determined to protect our intellectual property rights and brand integrity, which has been carefully built over two decades.”