Expanding its universe beyond fashion and home, global fashion brand H&M on Thursday launched its beauty segment in India. The collection offers over 200 products across makeup, fragrance, and beauty tools. The curated line-up of locally produced lipsticks and fragrances brings together global innovation and Indian craftsmanship, at price points that make fashion and beauty accessible.
Curated collection for the Indian market
With makeup under Rs 799 and perfumes starting at Rs 1299, H&M Beauty products are all vegan and cruelty-free. The products will be available from October 2 across all H&M stores in India and online at hm.com. Products include Satin Icon Lipstick, Mad for Matte Liquid Lipstick, Never Ending Lash Mascara, and the versatile Do-it-All Stick Blush. The Eau de Parfum collection with vegan formulas promises more intense scent experiences for customers.
Milestone in H&M’s decade-long journey
Introducing H&M Beauty to the Indian market, Helena Kuylenstierna, director, H&M India, said: “We are thrilled to bring the H&M Beauty concept to India for the very first time. This launch is a true milestone in our journey, made even more special as we celebrate 10 years of H&M India. It reflects our commitment to making fashion and beauty more accessible and reaching more fashion aspirers across the country.” The brand’s ambition is to create a destination where fashion and beauty seamlessly come together, offering customers an inspiring line-up that combines trend-forward design, quality, and inclusivity.
“We want every customer, whether shopping in-store or online, to walk away with a complete look that empowers self-expression and makes beauty fun and accessible for all,” added Cathrine Wigzell, global general manager, H&M Beauty.