The EV technology and energy storage solutions Matter Group, inaugurated its first-ever experience hub in Navrangpura, Ahmedabad, aiming to offer retail experience by merging physical and digital worlds in a ‘phygital’ environment.
Matter Group Experience Hub: Details
The hub introduces a dual purchase experience, offering customers the choice between assisted sales interactions and a first-of-its-kind non-assisted journey. This approach enables customers to explore features, benefits and complete purchases independently or receive personalised help, catering to various preferences and highlighting the company’s focus on customer-centric retail.
The interior design features interactive touch points and immersive displays, the space reflecting and aligning to the company’s aim of innovation and sustainability, using natural materials alongside digital interfaces for a warm yet modern feel. The Master Aera Display showcases the geared electric motorbike, while the Tech Display and Interactive Feature Zones allow for deeper exploration of its capabilities.
Commenting on the occasion Mohal Lalbhai, Founder and CEO of Matter Group said, “Opening our flagship retail space in Ahmedabad is a crucial step in enhancing our relationship with customers. With the introduction of the Aera, we are not only presenting a groundbreaking innovation but also elevating the customer experience within the motorbike sector. As we continue this exciting journey of shaping both the present and future, we are proud to begin Aera deliveries from our inaugural Experience Hub.”
Matter Aera: Features and Details
The EV bike comes with 4 Speed Hyper-shift gears, delivering high performance (0 to 60 kmph in 5.4 seconds) and low operating cost at the same time (25 paise per km), equipped with liquid-cooled battery and powertrain that helps in thermal management, improving performance and life of battery as well as powertrain. It gives a certified range of 170 km in a single charge, with a 5-amp onboard charging system (charge anywhere in India with any 5 – amp plug), Internet-enabled connected experiences with Navigation, music and call feature along with 7″ touch screen.
The inauguration event was attended by Govindbhai Dholakia, Member of Parliament, Rajya Sabha, along with founders and team of the company.
