Finayo, a green mobility embedded lending platform, has onboarded Yogendra Sharma as the Director of Product and Strategy. In his new role, he will be responsible for creating and maintaining the product strategy, developing the product roadmap, managing the product budget, creating the product line lifecycle, managing marketing strategy, analyzing product sales data measuring results and progress toward goals.
Sharma’s industry experience spans over 25 years. He has held diverse roles, ranging from product development and is also responsible for managing a senior product manager and product marketing manager. It is a role that covers many areas of business management, including handling product planning, launch, and post-launch analysis.
Commenting on Yogendra’s appointment, Brajendra Singh, Founder and CEO of Finayo said, “We are elated to welcome Yogendra in our midst. His commendable wealth of industry experience, particularly in the segments of secured and unsecured loans, sales, product building, documentation and legal aspects, make him a valuable asset for us, empowering us to deliver tangible results. We’re confident that with his distinct business approach, we will be able to break all records and disburse more loans than ever.”
Having served in various markets, Sharma will be leading the charge of Finayo’s product development segment, nudging the sales team in the right direction to ensure the desired message is actively reaching the target audience. Having been tasked with the responsibility of solidifying Finayo’s position on the global landscape, Yogendra will be harnessing his communication, relationship management, and team-building skills with dexterity in mentoring and managing sales teams to achieve this milestone.
Excited about his new role, Yogendra Sharma, Director of Product and Strategy, Finayo, commented, “I am looking forward to joining Finayo’s dedicated team, as I truly believe in the company’s potential to facilitate a wave of sustainable mobility. With India’s EV industry poised to undergo a significant revolution, I am eager to contribute to this transformation along with Finayo’s elaborate network. By leveraging upon my extensive experience in the banking industry, I am committed to augmenting Finayo’s green lending portfolio.”
Before his stint at Finayo, he held the position of Chief Business Officer at Rupeecircle.com, Mufin Connect, BimaPay, Hindon Mercantile Limited, etc. Furthermore, he has also held several leadership positions at organisations such as Crane Bank LTD, OHMY Group, and others.
