Eurogrip Tyres introduced the Trailhound family of tyres with two new variants, Trailhound STR for adventure motorcycles and Trailhound SCR for classics/scramblers or cafe racers, at EICMA 2024. The company also showcased their flagship range of two-wheeler tyres at the 110th edition of the event.
There was also a line-up of other products that cover a majority of two wheelers, from scooters (Bee family) to naked bikes and tourers (Roadhound), sports bikes (Protorq Extreme) and off-roaders (Climber XC, XC-R & MX Junior), at the event.
About the launch of the Trailhound products at the prestigious event, P Madhavan, Executive Vice-President – Marketing & Sales, TVS Srichakra, said, “Eurogrip has always valued participating in EICMA, for us this has been one of the most important international platforms to showcase our products. It is a pleasure to engage with a varied audience at the show – riders, customers, business partners, global 2-wheeler manufacturers and more. Building Eurogrip as a strong global consumer brand and expanding to global markets is a key agenda for us, we have set our path right to fulfil these ambitions.”
TVS Srichakra, the maker of Eurogrip, TVS Eurogrip, and TVS Tyres, is a manufacturer and exporter of two-wheeler, three-wheeler, and off-highway tyres in India. Established in 1982, it is part of TVS Mobility, a USD 3 billion holding company. Headquartered in Madurai, Tamil Nadu, the company has manufacturing plants in Madurai and Rudrapur, Uttarakhand, with a production capacity of over 3 million tyres per month. It also has a design centre in Milan, Italy, which works alongside the R&D facility in Madurai. The tyres are tested under various conditions in India, Europe, and Japan.
TVS Srichakra’s products are sold in over 85 countries, and the company serves both OEMs and the replacement market through an extensive network of distributors and dealers.
