European auto major Stellantis India has announced the elevation of Shishir Mishra as the Brand Director for Citroen in India effective immediately.
In his new role, he will be responsible for steering the brand’s strategic initiatives and further strengthening Citroen’s presence and impact in the Indian automotive market. The company says the announcement is part of its commitment to nurturing and empowering talent from within its ranks.
Mishra brings with him a wealth of experience garnered over 24 years in the automotive and banking & financial services industry. Prior to his appointment as Brand Director, he served as the Head of Sales & Marketing synergy functions for Jeep & Citroen in India, where he is said to have played a pivotal role in leading aftersales operations, dealer network development, finance & insurance, demand and distribution, and online sales.
Aditya Jairaj, CEO & MD, Stellantis India said, “We are delighted to appoint Shishir Mishra to lead Citroen in India. His experience, coupled with his proven track record of delivering results, makes him the ideal candidate to intensify Citroen’s brand strategy in this dynamic market. I am confident that under his leadership, Citroen will continue to innovate and excel, further solidifying its position towards a leading automotive brand in India.”
Shishir Mishra said, “I am excited to take on this role at an important juncture for the brand and the automotive industry. I look forward to leverage Citroen’s rich heritage and innovative spirit to strengthen our position in the Indian market, working closely with our dealer partners to deliver exceptional experiences to our customers and drive sustainable growth for the company.”
He holds a post-graduate in Sales & Marketing, Mishra joined Stellantis in 2018 as part of the core team responsible for the launch of Citroen in India.
