Ceat, one of India’s leading tyre manufacturers has been awarded the prestigious Deming Grand Prize making it the first tyre brand in the world to receive this rare distinction in 2023.
The Deming Grand Prize is an honour for organisations that have achieved the Deming Prize and have continued to sustain and elevate their Total Quality Management (TQM) practices for more than three years. Ceat has been on the TQM journey for over 15 years and was the first tyre company outside Japan to win the prestigious Deming Prize in 2017.
The Deming Grand was institutionalised in 1969 and is one of the longstanding quality awards presented by the Union of Japanese Scientists and Engineers (JUSE) for excellence in Total Quality Management (TQM). Ceat says it is one of only 33 companies worldwide to win this honour and the only tyre brand on a global stage.
Anant Goenka, Vice-Chairman, Ceat said “We’re deeply honoured by the Deming Grand Prize. This accolade underscores our unwavering commitment to excellence. Our gratitude goes to our invaluable partners and vendors for their steadfast support. This achievement inspires us to continue leading the tyre manufacturing industry worldwide, focusing on quality and customer satisfaction.”
Arnab Banerjee, MD & CEO, Ceat said “We are extremely delighted with this achievement. Winning this prize reflects our robust business systems and processes, leading to the creation of highly reliable and dependable products and services every time. This is delivered through involvement of every employee and all stakeholders making it truly partnership based. We believe that Ceat’s customer-centric approach and superior quality standards have played a critical role in winning us this honour.”