It is understood that Donovan steps into the role following his tenure as president of TBWA\Worldwide’s Asia operations.
Here’s a deep dive into the trends, traps, and triumphs that will shape the Martech landscape this year.
Let’s break it down. Seven in 10 Indian marketers recognize the urgent need to embed AI into their customer experiences.
Here’s the lowdown: FAE Beauty has been experiencing some serious growth. In FY24, the brand’s revenue skyrocketed by 128.43%, hitting…
From what is understood, SNACC is designed to cater to the growing demand for fast food delivery, offering a menu…
The company aims to expand its footprint in the market through this product launch and celebrity collaboration.
Meanwhile, Himanshu Chakrawarti, who has successfully led both Snapdeal and Stellaro Brands for the past three years, will now focus…
This marks Lahiri’s return to Havas, where he previously served in various capacities, including managing director of Havas Creative India
Emotionally resonant, the ad immerses viewers in the vibrant energy of Diwali.
Acceleration to market: Short-term influencer campaigns are easily set up and executed, generating almost instant returns for brands.
The push for stringent data protection laws mirrors global trends akin to European Union’s General Data Protection Regulation (GDPR) that…
From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team…
Goyle began his career as an account manager at Google before moving to Reid & Taylor as assistant brand manager.
The report reveals that trust is highest for influencers with smaller followings, as 84% of respondents prefer creators with under…
Gaming content saw growth, with Japan leading in average gaming time.
In her latest association, Kapoor is featured in Oleev’s campaign encouraging women to focus on making choices that prioritise their…
Disney will hold a 70% stake in the joint venture, which will be led by Fubo CEO and co-founder David…