Page 88 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Disney to shut down Hulu App and merge streaming service into Disney+ by 2026

After Hours with Badri Beriwal, Chief Strategy & Business Development Officer, Bata India

Legal experts argue that even if such tactics are hidden from consumers, their impact is real. “Such use can qualify as trademark infringement under Section 29 of the Trade Marks Act, 1999,” says Priyanka Khimani, founder of Khimani & Associates.

The tiff between Titan and Lenskart shows brand warfare is shifting from billboards to algorithms

Kyunki Saas Bhi’s… dream comeback has important lessons for brands that have lost relevance

KiranaPro acquires Likeo in $1M deal to introduce virtual trial rooms on BLACK

OYO offers Rs 3 lakh prize for new name of parent company

Govt frees up Doordarshan, AIR, PIB content for creators amid ANI copyright dispute

Sarcasticschool mirrors a growing appetite for relatable, dry humor

Retro Rewind brings back the magic of the ’80s, ’90s, and 2000s on social media

All eyes on AI: Brands are watching you watch them

Coca-Cola expects billion-dollar brand club to swell in India

Gour Gupta discusses Tribes Communication’s Goafest wins and agency strategy Premium Story

Blogger’s Park: The country needs a unified out-of-home policy framework

72% U.S. teens chat with AI companions, most still choose real friends

Fitness-at-doorstep platform ApClub raises Rs 2 crore, eyes metro expansion

PepsiCo bets on gut health with Prebiotic Cola launch

Renault India begins rebranding with Triber launch

Advertising

The campaign is part of Decathlon’s larger circular business model being introduced in India, aligning with the company’s global focus on waste reduction, environmental responsibility and regenerative business practices.

Decathlon India launches ‘Second Life Bazaar,’ its largest circular retail campaign

Valentine’s Day sales surge as brands, retailers cash in on week-long celebration

Two icons, one campaign – SRK and Allu Arjun unite for Thums Up’s bold new ad| Watch here

Marketing

Amul’s challenge lies in reshaping its dairy-centric image and ensuring that taste aligns with consumer expectations, as social media buzz indicates mixed reactions to protein-enriched products’ flavour profiles. (Image: AI Generated)

Amul’s protein push: But can a dairy-centric image become a hurdle in its disruption?

BuyBuyCart expands to 250 stores, onboards actor Alok Nath as brand face

Hamdard Foods India expands into flavoured milk category with ‘Hamdard Asli Milkshakes’

Media

On artificial intelligence, he struck a note of caution. “AI’s potential is vast, but it brings new risks—from authenticity and misinformation to intellectual property and bias. Responsible use must be our shared priority.”

EAM Jaishankar calls for cultural, tech-led global reset at WAVES 2025

Mirzapur S3 is the most-watched series in India, Squid Games S2 becomes the most-watched international original in India: Report

BBC Studios eyes exit from India as OTT and broadcast budgets tighten

Gaming

Wordle December 3 answer: Ultimate guide to solve today’s puzzle

Wordle June 28, 2025 Puzzle 1470 hints and answers: A helpful guide for fans

Gaming goldmine and a yaksha prashna

Garena Free Fire MAX redeem codes, October 21, 2024 edition: Grab exclusive in-game rewards today

Digital Marketing

The Internet has transformed how consumers engage with brands, says Arora

BrandWagon AdTalk with Aptech’s Pravir Arora Premium Story

Fruitbowl Digital onboarded as branding partner for DNY Hospitality

Ambience Group onboards iCubesWire as its animation and video production agency

Martech

The boundaries between narrative and viewer are blurring as technology revolutionizes entertainment experiences.

Blogger’s Park: When tech meets entertainment Premium Story

Prime Focus subsidiary raises $200 mn at $2 bn valuation

Meta’s pay or consent model in crosshairs for breaching EU tech rules

According to the company, Donovan brings extensive industry expertise to OAG, having held leadership positions across various markets.

Sean Donovan appointed President of Omnicom Advertising Group Asia

It is understood that Donovan steps into the role following his tenure as president of TBWA\Worldwide’s Asia operations.

January 9, 2025 11:40 IST

Despite its rapid growth, the sector faces challenges. Integrating various MarTech tools into existing business systems remains a hurdle, often leading to inefficiencies.

Top trends that will impact Martech in 2025 Premium Story

Here’s a deep dive into the trends, traps, and triumphs that will shape the Martech landscape this year.

January 9, 2025 08:00 IST

At the bottom of this rabbit hole lies the verdict: Despite Indian brands sprinting toward AI adoption, it’s no longer enough to adopt technology for the sake of innovation.

Indian brands struggle to keep pace with consumer expectations for Gen AI

Let’s break it down. Seven in 10 Indian marketers recognize the urgent need to embed AI into their customer experiences.

January 8, 2025 18:11 IST

Karishma walked away with Rs 1 crore for 1.5% equity, thanks to the combined power of Aman Gupta and Namita Thapar.

Shark Tank India S4: FAE Beauty makes a splash with inclusivity and a bold pitch

Here’s the lowdown: FAE Beauty has been experiencing some serious growth. In FY24, the brand’s revenue skyrocketed by 128.43%, hitting…

January 8, 2025 17:45 IST

Swiggy, Swiggy Sports, subsidiary, Ministry of Corporate Affairs

Swiggy launches SNACC for 15-minute food delivery

From what is understood, SNACC is designed to cater to the growing demand for fast food delivery, offering a menu…

January 8, 2025 14:53 IST

Akshay Kumar joins POCO India as brand ambassador ahead of X7 series launch

The company aims to expand its footprint in the market through this product launch and celebrity collaboration.

January 8, 2025 13:29 IST

chint Setia as CEO of Snapdeal, and its former CEO, Himanshu Chakrawarti, transitions to the role of CEO of Stellaro Brands

Achint Setia named CEO of Snapdeal

Meanwhile, Himanshu Chakrawarti, who has successfully led both Snapdeal and Stellaro Brands for the past three years, will now focus…

January 8, 2025 12:29 IST

Manas Lahiri returns to Havas India as chief growth officer

This marks Lahiri’s return to Havas, where he previously served in various capacities, including managing director of Havas Creative India

January 8, 2025 11:41 IST

An 18% price hike is unusually high, the largest in the last seven years, according to Karan Taurani, senior V-P at Elara Securities.

JioStar raises channel bouquet prices by 18%

ZEEL, SPNI join orice hike wave with 10% rate increase

January 8, 2025 11:29 IST

The one I found impressive was the Google Pixel ad ‘Diwali Shopping With Dadi’, that brings together culture, generational bonds, technology and the joy of shopping during Diwali, quite flawlessly.

On the Spot with Yogesh Chaudhary, director, Jaipur Rugs Premium Story

Emotionally resonant, the ad immerses viewers in the vibrant energy of Diwali.

January 8, 2025 11:18 IST

Ultimately, short-term campaigns bring short, fast and exciting results while long-term ones provide stability and build a solid base for the customer.

Blogger’s Park: Short-term campaigns are reshaping brand and consumer engagement Premium Story

Acceleration to market: Short-term influencer campaigns are easily set up and executed, generating almost instant returns for brands.

January 8, 2025 11:09 IST

Additionally, withdrawing consent must be as seamless as granting it.

The proposed DPDP rules challenge marketers to rethink strategy Premium Story

The push for stringent data protection laws mirrors global trends akin to European Union’s General Data Protection Regulation (GDPR) that…

January 8, 2025 10:40 IST

The partnership will produce customised team kits designed to meet the specific needs of each team member.

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