Page 86 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The final deal was closed at Rs 75 lakh in equity and Rs 25 lakh in debt, valuing the company at Rs 66 crore.

Shark Tank India S4: Meet Rohan Khanduja, Tripole Gears founder who landed a partnership with Ritesh Agarwal

“There aren’t many players in this space, and our ability to produce superior technical products at competitive costs helps us…

January 14, 2025 16:14 IST

GUESS JEANS launches in India through Tata CLiQ partnership

With this partnership, GUESS JEANS aims to reach a larger audience, offering a range of styles from straight-leg to skinny…

January 14, 2025 13:35 IST

ASCI’s advisory stresses that disclosures must be clear, upfront, and not buried in hashtags or links.

ASCI warns LinkedIn influencers: Disclose brand partnerships or face action

According to media reports, ASCI received 60 complaints about undisclosed brand associations on LinkedIn in the past week.

January 14, 2025 13:20 IST

Deliveries are handled by nearby partner chemists, ensuring rapid fulfilment while keeping the pricing competitive.

PhonePe launches ‘Pincode’, the latest entrant in Q-comm market

From what is understood, the introduction of Pincode follows PhonePe’s exit from ONDC and the decision to pivot its e-commerce…

Updated: January 15, 2025 12:27 IST

AI, as highlighted in the report, is at the forefront of RMN innovation. It allows for next-generation ad automation and personalisation, using real-time behavioural and transactional data to customise content at scale.

Retail Media 2025: The big leap or a bandwagon?

The report claims that onsite RMNs could achieve gross margins as high as 70%, making them a potentially high-reward venture…

Updated: January 14, 2025 13:00 IST

The campaign introduces Solaroof solutions, designed to simplify solar energy adoption for Indian households.

Makar Sankranti 2025: Tata Power’s campaign turns rooftops into solar powerhouses

Tata Power promotes solar adoption with ‘Aapki Roof, Aapki Takat

January 14, 2025 11:56 IST

His earlier roles include chief product officer, Myntra, a consultant at Bain & Company, and an engineer at Cisco Systems.

Ambarish Kenghe appointed group CEO of Angel One

Kenghe will assume the role in March 2025

January 14, 2025 09:54 IST

Diageo India has announced the appointment of Praveen Someshwar as its new managing director and CEO, effective 1 April, 2025.

Praveen Someshwar named Diageo India MD and CEO as Hina Nagarajan moves to global role

Someshwar brings over 24 years of experience with PepsiCo, where he held several senior leadership roles

January 14, 2025 09:04 IST

Unlike premium-priced men’s grooming products, Fair and Handsome has been able to reach a wider, mass-market audience, making this pricing strategy a key strength.

Goodbye, Fair Boy! Emami’s ‘Smart’ rebranding and the road ahead Premium Story

With its new identity, Smart and Handsome aims to carve out a larger share of the booming male grooming market,…

January 14, 2025 08:00 IST

With over 15 years of experience in luxury marketing, Chawla’s expertise has been honed through his roles at organizations such as Aditya Birla Fashion and Retail, DA MILANO Leathers, Genesis Luxury, and East End Apparels.

John Jacobs appoints Sumit Chawla as AVP of marketing

With over 15 years of experience in luxury marketing, Chawla is set to lead John Jacobs’ marketing strategy as the…

January 13, 2025 18:33 IST

Weis highlighted ZEISS’s 178 years of expertise in optics as a key differentiator in the competitive smartphone market.

Lens on innovation! ZEISS and Vivo’s partnership in motion

Marisa Weis talks to Shailja Tiwari about navigating pandemic hurdles, co-engineering innovations, and what’s next for ZEISS and Vivo.

Updated: January 13, 2025 12:08 IST

With the badminton segment’s expanding reach, PUMA aims to enhance its performance-wear offerings and increase its market presence, the company added.

PV Sindhu joins PUMA India as brand ambassador

From what is understood, the partnership also marks PUMA’s official entry into the badminton sector.

January 13, 2025 11:32 IST

With nearly two decades of experience at PepsiCo, Bhandari has held various leadership roles across India, Southeast Asia, and the Pacific.

PepsiCo Names Nitin Bhandari as VP and GM for India and South Asia Beverages

Based in Gurugram, Bhandari will oversee the company’s beverage operations in the region, focusing on growth, consumer engagement, and strengthening…

January 13, 2025 09:57 IST

After Hours with Deepak Sahni, founder, Healthians Premium Story

“As the founder of Healthians, my primary role is to set the direction and establish a “north star” for the…

January 13, 2025 09:04 IST

Ghorpade sums it up by saying "Goa’s tourism is not in decline—domestic tourism is at an all-time high

Is Goa’s tourism decline real? Challenges and opportunities for the state’s hospitality sector Premium Story

Goa’s tourism is impacted by broader issues facing the tourism sector, points out Aalap Desai, CCO and co-founder, tgthr. “Steep…

January 13, 2025 08:53 IST

Most of its products are priced between Rs 300-700.

HUL’s Rs 3,000-crore bet on Minimalist: What it means for the skincare market Premium Story

For HUL, Minimalist fills the gap of an affordable, science-focused skincare brand in its basket of beauty and personal care…

January 13, 2025 08:38 IST

The installation, unveiled on January 11, provides instant warmth to users by detecting hand movements.

Swiggy Instamart launches InstaWarmer at CyberHub

Conceptualised with Dentsu Creative Isobar, the activation promotes Swiggy Instamart’s winter essentials collection in partnership with Lifelong

January 12, 2025 15:28 IST

One of the most impactful recent marketing campaigns has been for the Barbie movie

BrandWagon Chai pe Charcha with Insight Cosmetics’ Mihir Jain Premium Story

Mihir Jain, sales and marketing director, Insight Cosmetics, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

January 12, 2025 13:00 IST

Page 86 of Brand Wagon

On the spot with Sahil Lakshmanan, Chief Business Officer, CarePal Money Premium Story

Blogger’s Park: When ‘Indian’ wins a Michelin Star Premium Story

Finding a new fit with Gen Z: Amazon Fashion is betting its shirt on the identity-driven youth in Tier II and III cities Premium Story

Kabaddi revenues have not kept pace with the viewership Premium Story

BrandWagon Adtalk with NP Digital Media’s Pradeep Kumar Premium Story

How artificial intelligence is the ‘Judwaa’ twins of ad fraud Premium Story

Goodbye, Fair Boy! Emami’s ‘Smart’ rebranding and the road ahead Premium Story

After Hours with Deepak Sahni, founder, Healthians Premium Story

Is Goa’s tourism decline real? Challenges and opportunities for the state’s hospitality sector Premium Story

HUL’s Rs 3,000-crore bet on Minimalist: What it means for the skincare market Premium Story

BrandWagon Chai pe Charcha with Insight Cosmetics’ Mihir Jain Premium Story