Page 84 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

India–Pak Asia Cup clash triggers record surge in ad rates – Rs 16 lakh for 10 seconds

Saiyaara tops July 2025 box office with Rs 392 cr; Mahavatar Narsimha follows at Rs 259 cr: Report

After hours with Anshu Sarin, CEO, 91Springboard

Lahori Zeera needs to amp up production to put up a decent fight against legacy brands

Blogger’s Park: Expense systems have lost the plot Premium Story

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

Ad spot rates for IPL final surge by 30%

‘Speculative in nature’: Diageo refutes claims of RCB stake sale

Almost Famous returns for season 2 of Amazon Prime Video’s The Tribe, music duo to play expanded role as show’s global appeal rises

FIR filed against FIFS member Sportasy in Haryana for alleged illegal betting

Katrina Kaif is the new brand ambassador for Maldives

Rapido eyes Rs 125 cr in funding, prepares to enter food delivery segment

At 50, Emami rolls out refreshed brand identity across group

Blinkit wants to bring you medicines in minutes

How Peyush Bansal turned a clear gap into Lenskart—and an IPO

‘Failing to succeed helped us succeed’: Suresh Narayanan on leading Nestlé India through crisis and comeback

BioAgeSense brings brand-first approach to AI wellness tools

Advertising

Rush positions itself as a skill-based gaming platform, a distinction that continues to be tested as regulatory developments evolve across the real-money gaming sector.

Rush by Hike launches campaign featuring Krushna Abhishek

Phulera’s famous faces take Finolex Pipes for a spin—Binod approves!

73% women exit workforce post-childbirth; Prega News’ Women’s Day campaign calls for change

Marketing

The campaign video is posted across the company's social media handles.

The Derma Co. and Zepto join forces to support Jaipur’s delivery workforce in new campaign

Reid & Taylor’s comeback play: Reviving legacy in a transformed menswear market Premium Story

Electrifi Mobility rebrands as Astranova Mobility, expands focus beyond EVs

Media

. Implementing effective strategies to fight piracy could help recover up to $ 1.1 billion in revenue by 2029.

India’s video sector at risk of losing $ 2.4 billion to piracy by 2029: Study

Movin India gains traction as an Instagram news platform

Viewers flock to free streaming, but industry fragmentation threatens future growth

Gaming

PS5 Digital Edition price hiked: Check how much this Sony gaming console costs in India now

Nintendo Switch 2 to launch on this date, report says

JPMorgan exits stake in embattled Australian casino operator Star Entertainment

Digital Marketing

Furthermore, 'Know What’s Real' encourages individuals to exercise caution when encountering suspicious or inaccurate information by advocating for verification through reputable fact-checking organisations accessible via WhatsApp Channels

Meta launches ‘Know What’s Real’ campaign to create awareness against the spread of misinformation

Team Pumpkin launches content and communication arm, HypeSquad

Qoruz introduces influencer marketing program Qoruz Perks

Martech

As businesses increasingly rely on these automated systems, the question arises: Are bots an asset or a liability for digital marketing? (This is an AI generated image with Ideogram)

The Bot-tom line: The real cost of digital fraud Premium Story

Google bowls a googly: Are third party cookies back in action? Premium Story

Gupshup appoints Lorrie Norrington to board of directors

Zepto, Blinkit, BBNow, Swiggy Instamart, industry, quick commerce, D2C

Q-comm boom leaves brands in long queues

Marketing spends, including deep discounting, further strain resources. For established brands, direct-to-consumer (D2C) channels or logistics providers like Zippee and…

Updated: January 23, 2025 12:22 IST

Either way, it’s clear that Honda’s redesign is generating more buzz than ever.

Honda’s new ‘H’ logo for EVs: A spark of innovation or just a fancy toilet seat?

While Honda calls it a ‘historic transformation,’ not everyone is convinced.

January 20, 2025 18:24 IST

Virat Kohli and Rohit Sharma have emerged as key drivers of online cricket conversations. Kohli's content generated 11 million page views, while Sharma's generated 7.9 million.

Cricket generates 51 million online impressions in just 30 days: Report

With IPL 2025 on the horizon, conversations surrounding players, teams, and strategies are increasingly dominating online discussions, reflecting cricket’s powerful…

January 20, 2025 16:36 IST

Industry experts say that as the focus moves toward financial sustainability, production houses like BBC Studios are feeling the strain.

BBC Studios eyes exit from India as OTT and broadcast budgets tighten

BBC Studios is exploring options to exit India’s content production market due to tough industry conditions, including shrinking budgets from…

Updated: January 21, 2025 17:18 IST

Kurkure gets a Schezwan twist as PepsiCo partners with Tata Consumer Products

The new Kurkure variant is available in Rs5, Rs 10, and Rs 20 packs, targeting a wide audience across markets.

January 20, 2025 15:16 IST

Nazara’s latest investment aligns with its broader strategy of blending gaming and interactive entertainment.

Nazara raises Rs 495 crore, launches open offer to strengthen global gaming position

Axana Estates LLP, backed by Khandelwal and Sacheti, will invest Rs 495 crore to acquire a 5.40% stake in Nazara…

January 20, 2025 15:10 IST

This year, global spending in search is set to surpass $220 billion, with Google maintaining its dominance over the market.

Global ad spend crosses $1 trillion: Report

Since 2014, the growth rate of advertising expenditure has outpaced global economic output by 2.8 times, the report added.

January 20, 2025 14:58 IST

According to Garima Mishra of Kotak Institutional Equities (KIE), while the pricing of DMart stores is still competitive, from a consumer’s standpoint, DMart’s price advantage becomes meaningful only on large bill values, which justify making a trip to the store.

Avenue needs a q-commerce boost

The scorching pace of quick commerce is singing the business of Avenue Supermarts. The convenience of speedy deliveries has meant…

January 20, 2025 13:30 IST

OYO, G6 Hospitality, Blackstone, industry, Oyo Vacation Homes, OVH, tax, IPO

Oyo set to revive IPO plans amid record profits and controversial new policy

The hospitality giant is gearing up to file its draft red herring prospectus (DRHP) by the end of the first…

January 20, 2025 11:13 IST

Baba Ramdev’s Patanjali has long been a household name in India, leveraging his popularity as a yoga guru to sell everything from herbal medicines to toothpaste.

Patanjali’s big claim, bigger trouble: Arrest warrant issued against Baba Ramdev, Acharya Balkrishna and Divya Pharmacy

Baba Ramdev, Acharya Balkrishna, and Patanjali Ayurved face charges for misleading ads claiming their products could cure conditions like diabetes…

January 20, 2025 10:19 IST

. I love listening and reading good books, and spending quality time with my family.

After hours with Paritosh Ladhani, Joint Managing Director, SLMG Beverages Premium Story

“My day starts early, as I like to make the most of the time I have. I start my day…

January 20, 2025 09:08 IST

Are brands ready yet to join the pickleball party? Premium Story

New sport on the block

January 20, 2025 08:43 IST

"As for an ad campaign, Nike’s iconic Just Do It remains a timeless source of motivation, encouraging us to push boundaries and turn our dreams into reality," Sainani said.

BrandWagon Chai pe Charcha with Curl Care’s Simran Sainani Premium Story

Simran Sainani, founder and CEO, Curl Care, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

January 19, 2025 17:00 IST

"Ibiza is my go-to destination," Jain added.

BrandWagon Chai pe Charcha with Miraggio’s Mohit Jain Premium Story

Mohit Jain, founder and CEO, Miraggio , talks to BrandWagon Online about his weekends, favourite vacation destination and more.

January 19, 2025 12:04 IST

As the skincare industry continues to innovate, these trends and innovations will shape the way you experience and shop for skincare. S

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