Page 82 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Publicis’ Leo bets on AI and Gen Z to fuel growth, says Amitesh Rao

Ban on online gaming could hit Rs 25,000-cr FDI, 2 lakh jobs at risk

Shein faces 1M euros fine for a vague ad – In India, greenwash marketing can cost brands up to Rs 50L

Reliance enters Ayurveda-inspired drinks market with majority stake in Naturedge JV

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Influencer marketing set to grow as 92% of brands adopt it in 2024

Meta India’s Arun Srinivas on why AI is key to the next phase of digital advertising Premium Story

Meta launches free AI video editing tool across its platforms

‘Notorious advertising’, Swiggy under fire for ‘Dilli Se Hu BLCK’ ad over slur reference

YouTube eases moderation rules for sensitive content in public interest

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

Watt’s up, India? Schneider Electric wants to make your home smarter

What Sitaare Zameen Par’s YouTube release means for movie viewing in India

After hours with Shashwat Vatsa, AVP, Brand, Olyv

‘Is and always was about the jeans’: American Eagle breaks silence on Sydney Sweeney’s ‘Great Jeans’ ad days after backlash

Aamir Khan skips OTT for YouTube, but is the math in his favour?

‘Weakest link’: COAI pushes for regulation of WhatsApp, Telegram, Signal

Advertising

Rush positions itself as a skill-based gaming platform, a distinction that continues to be tested as regulatory developments evolve across the real-money gaming sector.

Rush by Hike launches campaign featuring Krushna Abhishek

Fizz, fame, and Vicky Kaushal: Appy Fizz unveils ‘The One, The Only’ campaign

Interview: Swati Bhattacharya, global head, Godrej Creative Lab Premium Story

Marketing

FE Exclusive: Neytt’s Sivan Santosh speaks on grabbing Met Gala spotlight, South Indian craftsmanship

indē wild raises $5M from Unilever Ventures to expand in the US with Sephora

What does a ‘Happy Women’s Day’ really feel like? Van Heusen says…

Media

The platform seeks to address growing advertiser demands for greater control and clarity over campaign outcomes.

JioStar enters influencer marketing arena with JioStarverse

PVR INOX posts Rs 68.1 crore profit in Q3, reports highest-ever ticket prices and ad revenue

FE Exclusive: Sony LIV’s Ranjana Mangla on Shark Tank India OTT shift, ad revenue growth, and what’s next Premium Story

Gaming

Wordle December 3 answer: Ultimate guide to solve today’s puzzle

Wordle July 4, 2025 Puzzle 1476 hints and answers: A helpful guide for fans

Budget 2025 expectations: Online gaming industry asks – ‘Where is the GST review?’

The rise of India’s game developers: Key trends shaping 2025

Digital Marketing

The Competition Bureau Canada opened an investigation in 2020 to probe whether the Alphabet-owned search engine giant had engaged in practices that harm competition in Canada's online ads industry.

Canada’s antitrust watchdog expands probe into Google’s ad services

Age of the full stack marketer

Scrollin Media bags digital mandate for Frugivore

Martech

With fresh funding from Inflection Point Ventures, COOX aims to scale up operations, double its city reach, and integrate AI for seamless home service experiences.

COOX raises $125K in seed round led by Inflection Point Ventures for expansion

Criteo reports 14% revenue growth in Q2 2024, expands network and ad solutions

Facebook parent Meta sees strong global ad sales while keeping AI costs in check

Through partnerships like the one with Kapoor, U&i plans to grow its market presence and continue offering products that align with consumer preferences.

Shahid Kapoor drives U&i’s new digital ad, showcasing stylish tech gadgets

The ad highlights U&i’s focus on innovation, style, and reliability, with Kapoor showcasing the brand’s range of products. In the…

Updated: January 27, 2025 15:16 IST

The 'SCREENIT' feature allows users to take control over their movie-watching experience

Renaud Palliere reveals how PVR INOX is handing over cinemas to the audience with ScreenIT

Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX Limited, speaks with Shailja Tiwari about the company’s latest…

Updated: January 27, 2025 14:06 IST

The narrative emphasises the emotional connection between individuals and these timeless gems, the company stated.

Alia Bhatt shines in Malabar Gold & Diamonds’ ‘Solitaire One’ collection campaign | Watch here

The campaign, which includes a film conceptualised by DDB Mudra, showcases three intertwined love stories, with solitaires symbolising lasting love…

January 27, 2025 12:49 IST

In an interview to Fortune India, Gaekwad said his investment philosophy is simple: identifying undervalued opportunity, infusing them with capital and expertise and driving substantial growth.

Danny Gaekwad has an eye for under-valued opportunity Premium Story

The son of a judge and grandson of an Indian Army Colonel, Gaekwad is certainly not miser in self-praise.

January 27, 2025 08:36 IST

Launched ahead of the festive season in 2023, Meesho Mall offers over 1,000 affordable brands in beauty and personal care, women’s fashion and accessories, packaged groceries, electronics, etc.

Meesho looks to ramp up its branded play over next year Premium Story

Whereas for categories such as fashion, accessories and home decor, the perceived risk is much lower, and so the majority…

January 27, 2025 08:30 IST

quick commerce, FMCG, sales, brands, ad revenue, grocery, shopping frequency, category exploration, Kirana shops, modern trade

Private labels set to reshape instant food delivery Premium Story

Experts believe these successes can translate to instant food delivery, with platforms like Zepto Cafe, Blinkit’s Bistro and Swiggy’s Snacc…

January 27, 2025 08:17 IST

BrandWagon Chai pe Charcha with Magnon Group’s Vineet Bajpai Premium Story

Vineet, founder and CEO, Magnon Group; CEO, Omnicom Production (India), talks to BrandWagon Online about his weekends, favourite vacation destination and…

Updated: January 27, 2025 12:34 IST

Startups, SME, ESOP, tax, Employee Stock Option Plans, employees, zepto, GST

Your startup’s growth is stalled – Here’s how to fix your marketing strategy

If your startup’s growth has stalled, the problem often lies in your marketing or sales strategy. The good news? Growth…

January 26, 2025 12:30 IST

The ad films feature Ranbir Kapoor and Triptii Dimri navigating everyday situations made chaotic by their fashionable appearances.

Ranbir Kapoor, Triptii Dimri, and Sushant Singh prove fashion can be dangerous in Myntra’s new ad

The campaign marks the debut of Bollywood actor Triptii Dimri as Myntra’s newest ambassador, joining the likes of Shah Rukh…

January 26, 2025 10:20 IST

Food delivery, industry, Cloud kitchens, Zepto cafe, quick service restaurants, QSRs, Swiggy Bolt

From dine-in to doorstep: How food chains are adapting to the delivery-first model

he rise of food delivery services has reshaped our operations, and it’s clear that the delivery-first model is no longer…

January 25, 2025 15:00 IST

"Weekends are primarily family time, so I don't always get to choose how they unfold," Mittal said.

BrandWagon Chai pe Charcha with Antarctica Equipment’s Gaurav Mittal Premium Story

Gaurav Mittal, CEO and director, Antarctica Equipment, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

January 25, 2025 12:23 IST

Broadcasting as an industry is undergoing a major transformation, driven by the rapid rise of viewership moving to Connected TV (CTV).

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