Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
Paragon India’s Sachin Joseph on the company’s repositioning strategies and expansion plans in FY25 Premium Story
GoaFest 2024: EssenceMediaCom bags the Grand Prix for Innovative Use of Branded Content Integration at this year’s Media ABBY
The Sleep Company launches #BeatTheHeat Campaign, offers discounts based on previous day’s highest temperature
HMD India double down its plans; ropes in Jimmy Shergill as the face of the new campaign for HMD 105 and HMD 110
From Starbucks, CCD, Barista to Blue Tokai; how the cafe culture in India continues to grow Premium Story
India’s quick commerce sees 22% growth in active users amid festive surge, but faces drop in retention and rise in UX complaints; reveals report
NetEase Inc and Blizzard Entertainment Inc. to end 14-year partnership; Activision unlikely to continue China business
Parimatch News ropes in Dinesh Karthik as its brand ambassador The signing of Karthik is another step, for Parimatch, towards expanding its reach in the country April 28, 2022 19:38 IST
Amazon Prime Video doubles down on content investments in India The platform aims to forays into original movies and has announced new multi-year licensing deals and co-productions with major Indian… April 28, 2022 19:18 IST
JioSaavn appoints Sahas Malhotra appointed as the new CEO Prior to this appointment, Malhotra was with Amazon Music where he was leading his team as a director April 28, 2022 18:42 IST
Plaeto ropes in Asmitha Sathish as its brand athlete As part of the collaboration, Sathish will be using Plaeto shoes for various activities including her training sessions April 28, 2022 18:02 IST
Flipkart partners with Criteo to introduce Product Performance Ads The partnership will offer brands advertising solutions with Criteo’s commerce media technology and Flipkart’s audience scale April 28, 2022 17:24 IST
CarDekho rolls out new campaign ‘Sapna re’ The campaign has been conceptualised by Leo Burnett April 28, 2022 16:34 IST
EU court rules against Meta over German consumer body challenge The federation alleges that Meta infringed rules on data privacy, unfair competition and consumer protection related to free games by… April 28, 2022 15:50 IST
Arzooo appoints Tushar Deshpande as vice president, fintech for Arzooo Credit In his previous stint, he was heading Aditya Birla group’s fintech innovation cell April 28, 2022 15:17 IST
Amazon declines to describe search-algorithm data to Australian regulator The ACCC said in the report that it had surveyed 80 online merchants and that nearly half believed large marketplace… April 28, 2022 15:07 IST
India’s antitrust body raids target sellers on Amazon, Walmart’s Flipkart One of the sources said the raids, carried out in the capital, New Delhi and the southern tech hub of… Updated: April 28, 2022 14:11 IST
Unilever hikes prices as costs pressure builds The company hiked prices the most in Latin America – by 16.4% – and emerging markets, followed by North America,… April 28, 2022 13:20 IST
vivo rolls out new brand purpose film #LiveTheJoy The digital video commercial (DVC) through its narrative seeks to communicate how one can find joy in every moment in… April 28, 2022 12:55 IST
InMobi expands its regional leadership team in Asia Pacific As a part of expansion Vasuta Agarwal, Rishi Bedi, Richard O’Sullivan, Rajesh Pantina take on new roles at the company. April 28, 2022 11:21 IST
DCMN ropes in Akshay Kapur to oversee expansion of its Insights capabilities in India DCMN’s Insights solutions are built to take the guess-work out of campaign work, with capabilities such as target group analysis,… April 28, 2022 10:03 IST
Work That Speaks | Top 10 Ads Video Countdown March 2022 View the best Indian brand work from the month. Featuring: Eveready, ITC Classmate, Spotify, Dream11, Castrol, HUL, Livspace, upGrad, Jar,… April 28, 2022 09:00 IST
Adani forays into media, launches AMG Media Networks Adani’s latest move will pitch it against Mukesh Ambani’s Reliance Industries that owns Network18, as well as other key players… April 28, 2022 07:57 IST
Unilever’s latest marketing move to have ‘little or no impact’ on sales FMCG giant to curb ad activities targeted at under 16-year-olds globally April 28, 2022 07:56 IST
Venture firm Bodhi Tree Systems to invest Rs 13,500 crore in Viacom18 James Murdoch, Bodhi Tree Systems to invest Rs 13,500 Crore in Viacom18: Under the partnership, Reliance Projects & Property Management… Updated: April 28, 2022 10:50 IST
ICICI Prudential AMC IPO opens on December 12: GMP up 5% – Check price band, ICICI Bank’s additional stake buy
Paramount’s hostile $108.4B Warner Bros bid fueled by board’s ‘lack of responsiveness,’ filing reveals
