Brand Wagon ‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly Brand Wagon
BFSI sector sees 19% increase in TV ad volumes and 74% growth in digital impressions in H1 2024, reveals TAM report
Birla Opus Paints unveils ‘Naye Zamane Ka Naya Paint’ campaign featuring Vicky Kaushal and Rashmika Mandanna
Campaign Decoded: Prega News highlights the balance of personal and professional responsibilities with #SheCanCarryBoth Premium Story
The Red Bull Academy Programme ropes in Pepe Jeans London as title partner for the 2024 F1 Academy season
YearEnder 2023: From Vimal Pan Masala to Starbucks Coffee; campaigns which grabbed headlines Premium Story
Bisleri partners with Gujrat Titans as official hydration partner According to the company, the brand has forged a three-year association, starting with the 2023 cricketing season By BrandWagon OnlineDecember 23, 2022 11:02 IST
Microsoft’s Activision Blizzard deal to benefit gamers, says company Microsoft made the argument to allow the deal to proceed, after FTC commissioners said the merger would hamper competition in… By ReutersDecember 23, 2022 10:00 IST
Beauty 2022: From Deepika Padukone to Masaba Gupta, the skin and beauty segment has some clear contenders According to market research firm Statista, in 2020, the market size of the beauty and personal care industry was valued… By Harshika TripathiDecember 23, 2022 09:26 IST
Digital makeover Immersive technology is changing the beauty retailing industry By Akanksha NagarDecember 23, 2022 08:29 IST
Amazon deemed responsible for fake Christian Louboutin ads Louboutin brought two cases against Amazon in a Belgian and a Luxembourg court in 2019, saying the company regularly displayed… By ReutersDecember 22, 2022 18:08 IST
Trinity Gaming India partners with EmChain FZE to develop the Indian Web3 space Trinity Gaming and EmChain will train, mentor and provide revenue streams for creators in the web3 and blockchain space. By BrandWagon OnlineDecember 22, 2022 16:57 IST
Shadowfax Technologies rolls out its campaign featuring Aparshakti Khurana The concept of these digital films has been developed and executed by Mumbai-based digital marketing agency Sparkt. By BrandWagon OnlineUpdated: December 22, 2022 16:20 IST
Tinder rolls out the ‘You Up’ campaign for dating individuality The campaign was conceptualised and created by Lowe Lintas and is about putting yourself out there and seeking the kind… By BrandWagon OnlineDecember 22, 2022 15:12 IST
Quest Investment Advisors awards Pitchfork Partners with strategic communication mandate The consultancy firm will help Quest Investment Advisors to build and elevate brand awareness and reach out to all the… By BrandWagon OnlineDecember 22, 2022 13:52 IST
Drivio announces raising $1 million in seed fund The company claims to disrupt the existing two-wheeler finance market by offering a tech-based financing service to avail loans with… By BrandWagon OnlineUpdated: December 23, 2022 17:41 IST
McCain Foods rolls out ‘McCain Ka Karishma’ campaign with dentsu X India The multi-platform digital campaign spread across YouTube, Meta, Instagram and leading OTT platforms, the company said By BrandWagon OnlineDecember 22, 2022 11:53 IST
Sanfe announces the appointment of Amar Wadhwa as board member According to the company, Wadhwa will lead the company on future growth strategy, new product development, team, and culture deployment,… By BrandWagon OnlineDecember 22, 2022 10:57 IST
Reliance Retail Ventures Limited acquires 100% equity stake in Metro India According to the company, Reliance Retail will get access to a wide network of METRO India stores, base of registered… By BrandWagon OnlineDecember 22, 2022 09:59 IST
Henkel’s Kartik Kaushik on the company’s plans to capture 25% market share in the crème based hair colour segment The company has rolled out crème based hair colour under its brand Schwarzkopf By Anushree BhattacharyyaDecember 22, 2022 09:30 IST
E-sports in India: The making of a gaming giant Gamer demographics have evolved along with tech innovations December 22, 2022 08:29 IST
Eduvanz appoints Loveleen Sahrawat as company’s CMO Sahrawat will be directly responsible for marketing, digital business, customer advocacy and consumer insights as well as growing the company’s… By BrandWagon OnlineDecember 21, 2022 18:32 IST
Columbia Pacific Communities launches its #ReverseTheJoy Christmas campaign The seniors used their culinary skills to prepare a 12-course menu to mark the 12 days of Christmas for the… By BrandWagon OnlineDecember 21, 2022 18:20 IST
Hero Cycles strengthens its omnichannel with launch of its e-commerce website According to the company, the company’s new endeavour aims to promote new avenues of growth and strengthen its omnichannel presence. By BrandWagon OnlineDecember 21, 2022 17:05 IST
Who is Andrew Tulloch? Zuckerberg convinces Mira Murati’s close aide, who had earlier rejected his $1 bn offer
