Rakuten India’s Amit Srivastava on the company providing full-stack observability solutions besides investing in the semantic search ecosystem Premium Story
Billboards get a makeover! How interactive digital displays turning urban advertising into a game of real-time engagement
GroupM India’s Vinit Karnik on OTT platforms, traditional media, and the creator economy Premium Story
House of McDowells’s Glassware ropes in actor Kartik Aaryan as brand ambassador; rolls out campaign #YaaronWaaliBaat
CaratLane rolls out its #SolidAsASolitaire campaign The campaign was launched to promote solitaires for special moments By BrandWagon OnlineDecember 6, 2022 17:07 IST
Eros Media and Arabia Pictures partner to launch three feature films ErosMedia and Arabia Pictures announced a strategic partnership to explore opportunities in film production, technology, and Web3 space By BrandWagon OnlineUpdated: December 6, 2022 15:45 IST
Wingreensworld.com awards AdLift the SEO and content marketing mandate Through the mandate, the company aims to amplify the brand and focus on strong organic growth within the business verticals… By BrandWagon OnlineDecember 6, 2022 14:13 IST
Swageazy announces raising Rs 7 crore in seed fund The company claimed that the funds will be used by the start-up to acquire talent, and bolster product development as… By BrandWagon OnlineDecember 6, 2022 13:39 IST
Meta to possibly remove news from platform if US Congress’ media bill passes The News Media Alliance, a trade group representing newspaper publishers, is urging Congress to add the bill to the defence… By ReutersDecember 6, 2022 12:44 IST
Quaker rolls out new campaign for its Quaker Oats Muesli offering The campaign includes three films that have been launched to underline the importance of breakfast By BrandWagon OnlineUpdated: December 6, 2022 11:48 IST
Infectious Advertising unveils Siddhartha Singh as the new managing partner, COO According to the company, his primary responsibility will comprise of creating a perfect ecosystem for the seamless delivery of solutions… By BrandWagon OnlineDecember 6, 2022 10:56 IST
Japanese streaming site Abema TV can’t cope with surging FIFA streaming demand Abema holds the Japan streaming rights to the Qatar tournament, and the national team’s unexpected progress out of the group… By BloombergDecember 6, 2022 09:56 IST
Flipkart identifies tier-2 and tier-3 markets as key areas for growth; reduces shipment cost to drive high-profit margins According to the company, 60% of total customers are from tier-3 cities, and 1 in every 3 shoppers is less… By Harshika TripathiUpdated: December 6, 2022 09:31 IST
India’s ad revenue to reach $14.9 billion by end CY22; digital to take 48.8% share: GroupM Advertising growth in CY23 will predominantly come from TV and digital. By Christina MonizUpdated: December 6, 2022 09:32 IST
YouTube discusses how Indian creators show innovative content According to the blog, mainstream content gained new levels of relevance because creators reinterpreted them for their communities through different… By BrandWagon OnlineDecember 5, 2022 21:03 IST
Robin Hood Army partners with Dentsu Creative for its #ExtendedGuestList campaign Through the campaign, the company aims to get surplus food from restaurants and communities to serve the less fortunate. By BrandWagon OnlineDecember 5, 2022 18:40 IST
Wiggles announces the launch of its ‘Lovemark’ brand identity Lovemark was conceived for the company by Ideosphere with a smart and modern appeal and is designed to reflect the… By BrandWagon OnlineUpdated: December 6, 2022 11:19 IST
Indian advertisers expect TV marketing to have increased budgets: GroupM Report India’s economic outlook appears to be stronger relative to other markets with the IMF projecting real GDP growth of 6.8%… By BrandWagon OnlineDecember 5, 2022 17:00 IST
Sankash announces its plan for hiring 500 professionals in India As per the company, its hiring endeavour will fuel SanKash’s sales and operations capability By BrandWagon OnlineDecember 5, 2022 16:24 IST
iCubesWire appoints Pooja Sharma as business director, brand advocacy vertical Sharma holds more than 14 years of experience in influencer marketing departments of companies such as India Today, Outlook, One… By BrandWagon OnlineUpdated: December 5, 2022 14:49 IST
Federal Bank jumps into FIFA world with its new football campaign The bank has come out with an augmented reality (AR) filter for Instagram as part of the campaign By BrandWagon OnlineDecember 5, 2022 12:59 IST
TheSmallBigIdea announces senior management elevations According to the company, the three executives have been critical in establishing and strengthening TheSmallBigIdea as one of the successful… By BrandWagon OnlineDecember 5, 2022 12:03 IST
‘Returned to India, reconsidering US’: Man blames Delhi pollution for chronic illness; says he feels ‘lost’
‘Indians are the cleanest people, but not outside their homes’: Foreigners clean roads and drains in Gurugram – WATCH
