Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
Interview: Krishna Rathi, Senior Country Director, Indian subcontinent & Maldives, Agoda Premium Story
Only 16% of Indian consumers aware of DPDP Act, 44% willing to pay more for data protection, reveals PwC Survey
Astrotech companies need to add ‘CX’ to their dictionary: The rising concerns of online astrology platforms
India records 36% reduction in ad fraud rates while new fraud schemes surge 23% globally, reveals DoubleVerify’s report
Gaming industry left on a tenterhook as the GST council meet date nears following the 28% GST conundrum Premium Story
Why digital marketing should be a top priority for small businesses in 2023 This era of digital transformation offers hundreds of thousands of entrepreneurs the opportunity to leverage digital marketing and other key… January 3, 2023 08:30 IST
Disney India announces Marvel’s first-ever online marketplace Previously, the collectables were only accessible to local shoppers via global partner websites January 2, 2023 18:07 IST
Government proposes self-regulation mechanisms for online gaming companies As per the rules, online gaming companies will be covered under the new IT rules that were issued in 2021… January 2, 2023 17:32 IST
E-commerce records 2x growth in sales in 2022 vis-à-vis 2019 Tier-2 cities record major surge in digital festive sales and internet consumption January 2, 2023 16:48 IST
Kimberly Clark rolls out campaign showcasing relaunch of Huggies Complete Comfort The campaign was conceptualised by Ogilvy India. January 2, 2023 15:35 IST
Future Generali India launches OOH LGBTQIA+ campaign towards providing health insurance The campaign is launched on digital and on out-of-home (OOH) platforms in Mumbai, Delhi, Gurugram, Goa and Bangalore Updated: January 2, 2023 16:04 IST
PNB Housing Finance launches New Years brand campaign The campaign video has been released in Hindi, Telegu, Tamil and Kannada. January 2, 2023 13:27 IST
Hyundai Motor India elevates Tarun Garg, Gopala Krishnan CS Tarun Garg and Gopala Krishnan CS will continue to serve as wholetime directors on the HMIL board, it claimed January 2, 2023 12:39 IST
ET Medialabs bags digital mandate for Atomberg ET Medialabs would conceptualise and execute performance and brand marketing campaigns to drive new customer acquisition at a low cost,… January 2, 2023 11:45 IST
Digital advertising revenue increased by over 137% between 2012 and 2022 In 2022, the cumulative revenue of digital advertising agencies was $30.6 billion January 2, 2023 10:21 IST
Column #4: How to win in 2023 All signs point to marketing spends rising this year January 2, 2023 09:59 IST
Column #2: How to win in 2023 All signs point to marketing spends rising this year January 2, 2023 09:30 IST
Column #2: How to win in 2023 All signs point to marketing spends rising this year January 2, 2023 09:01 IST
Column #1: How to win in 2023 All signs point to marketing spends rising this year January 2, 2023 08:30 IST
IoT security and vulnerabilities that will come along with 5G There is practically no single sector or industry that is not witnessing the effect of this evolution. January 1, 2023 17:05 IST
Top upcoming trends in marketing that brands need to leverage in 2023 The increase in digitisation has also increased the challenges for brands to get conversion from their leads. January 1, 2023 15:48 IST
BrandWagon Ad Talk with mFilterIt’s Amit Relan The best use of digital is when the context of the published content is relevant Updated: January 2, 2023 12:36 IST
Meta prepares for return of Donald Trump on Facebook, Instagram Meta has set up a working group to focus on the matter, according to people with knowledge of its operations,… January 1, 2023 13:14 IST
