Indexed ad volumes per Channel on TV dropped 3% in H1,2024 compared to the same period of previous year, reveals TAM report
Billboards get a makeover! How interactive digital displays turning urban advertising into a game of real-time engagement
Tier-2 and tier-3 cities lead the online shopping surge, with 9 out of 10 Indian consumers making online purchases, reveals Netcore Cloud study
Gambling fear surges with the growth of gaming industry But amid growing concern about gambling addiction and gambling-related suicides, the federal government has set up a task force to… By ReutersDecember 8, 2022 09:47 IST
Trends that will drive Indian consumer’s buying pattern in 2023 Marketers have been constantly focussed on identifying the changing ‘need gap’ in the day-to-day lives of consumers. December 8, 2022 08:28 IST
Home Credit India launches ‘Khushiyon Mein Der Kaisi’ campaign It’s a 360-degree campaign which will reach out to consumers in the online and offline world supported by digital AV… By BrandWagon OnlineDecember 7, 2022 17:57 IST
Microsoft announces bringing Call of Duty to Nintendo consoles The agreement will bring the popular first-person shooter series from Activision Blizzard to Nintendo game consoles for the first time. By ReutersDecember 7, 2022 16:58 IST
Divo enters the podcast market with regional content creators The creators include Urlo Muchatlu of Anil Geela Podcast, Prasad of Tech In Telugu with Prasad, Gopi and Sudhakar, Rj Sha, Rj… By BrandWagon OnlineUpdated: December 7, 2022 20:20 IST
IdeateLabs announces appointments of Raman Minhas as CCO, Megha Ahuja as EVP The company said that both of them will work from the Mumbai office and will report to Vrutika Dawda, who… By BrandWagon OnlineDecember 7, 2022 15:26 IST
Arzooo announces the onboarding of Suvid Bajaj as the head of marketing Bajaj will be responsible for helming the marketing initiatives and strategy for the retail tech platform to help create a… By BrandWagon OnlineUpdated: December 7, 2022 17:46 IST
Baazi Games onboards Himank Tripathi as the company’s chief communications officer Tripathi will be responsible for leading and driving the overall communication strategy for the company, the company said. By BrandWagon OnlineDecember 7, 2022 13:49 IST
Uber Rentals and Dentsu Creative roll out #RentalHealthDay campaign for wedding season For the campaign, the brand partnered with two couples, Jasmin Bhasin and Aly Goni, and Krishna Mukherjee and Chirag Batliwalla. By BrandWagon OnlineDecember 7, 2022 12:52 IST
Arré Voice appoints Divya Sharda as head of content operations and strategy Prior to her current appointment, Sharda was the director – editorial at Gaana By BrandWagon OnlineUpdated: December 7, 2022 20:25 IST
Prada names Andrea Guerra as company CEO Guerra, 57, is a former CEO of eyewear giant Luxottica and Italian food specialist Eataly and most recently was the… By BloombergDecember 7, 2022 10:58 IST
Google asked to deter from displaying overseas betting ads in India India should create a regulatory body to classify online games as based on skill or chance, introduce rules to block… By ReutersUpdated: December 7, 2022 10:34 IST
Why a high tax slab can be nothing more than a chord-cutting exercise for the online gaming industry The online skill gaming industry continues to pay over Rs 2,200 crore per annum in GST By Anushree BhattacharyyaDecember 7, 2022 09:52 IST
Blogger’s Park: What comes first: Building competence or a personal brand? Your personality, your business card December 7, 2022 09:31 IST
Interview: Ajay Gupte, CEO, South Asia, Wavemaker We are growing by 20% year-on-year. About 10% comes from existing businesses and the other 10% from new accounts. By Christina MonizDecember 7, 2022 09:03 IST
On the spot with Mukund Olety, Chief creative officer, VMLY&R India The story was crafted to contain all the syllables needed to bank their voice in less than 30 minutes turning… By Christina MonizDecember 7, 2022 08:32 IST
Britain to actualise stringent rules on financial marketing Currently, marketing information can be approved by a firm regulated by the Financial Conduct Authority (FCA) without its direct nod. By ReutersDecember 6, 2022 17:54 IST
CaratLane rolls out its #SolidAsASolitaire campaign The campaign was launched to promote solitaires for special moments By BrandWagon OnlineDecember 6, 2022 17:07 IST
