Brand Wagon India’s Gen Z to drive $250 billion in consumption next year — but only 15% of brands are ready Brand Wagon
Astrotech companies need to add ‘CX’ to their dictionary: The rising concerns of online astrology platforms
73% of Indian brands developing AI guidelines, with 82% seeing clear benefits in AI-driven content creation, reveals Adobe study
India records 36% reduction in ad fraud rates while new fraud schemes surge 23% globally, reveals DoubleVerify’s report
Gaming industry left on a tenterhook as the GST council meet date nears following the 28% GST conundrum Premium Story
E-commerce records 2x growth in sales in 2022 vis-à-vis 2019 Tier-2 cities record major surge in digital festive sales and internet consumption January 2, 2023 16:48 IST
Kimberly Clark rolls out campaign showcasing relaunch of Huggies Complete Comfort The campaign was conceptualised by Ogilvy India. January 2, 2023 15:35 IST
Future Generali India launches OOH LGBTQIA+ campaign towards providing health insurance The campaign is launched on digital and on out-of-home (OOH) platforms in Mumbai, Delhi, Gurugram, Goa and Bangalore Updated: January 2, 2023 16:04 IST
PNB Housing Finance launches New Years brand campaign The campaign video has been released in Hindi, Telegu, Tamil and Kannada. January 2, 2023 13:27 IST
Hyundai Motor India elevates Tarun Garg, Gopala Krishnan CS Tarun Garg and Gopala Krishnan CS will continue to serve as wholetime directors on the HMIL board, it claimed January 2, 2023 12:39 IST
ET Medialabs bags digital mandate for Atomberg ET Medialabs would conceptualise and execute performance and brand marketing campaigns to drive new customer acquisition at a low cost,… January 2, 2023 11:45 IST
Digital advertising revenue increased by over 137% between 2012 and 2022 In 2022, the cumulative revenue of digital advertising agencies was $30.6 billion January 2, 2023 10:21 IST
Column #4: How to win in 2023 All signs point to marketing spends rising this year January 2, 2023 09:59 IST
Column #2: How to win in 2023 All signs point to marketing spends rising this year January 2, 2023 09:30 IST
Column #2: How to win in 2023 All signs point to marketing spends rising this year January 2, 2023 09:01 IST
Column #1: How to win in 2023 All signs point to marketing spends rising this year January 2, 2023 08:30 IST
IoT security and vulnerabilities that will come along with 5G There is practically no single sector or industry that is not witnessing the effect of this evolution. January 1, 2023 17:05 IST
Top upcoming trends in marketing that brands need to leverage in 2023 The increase in digitisation has also increased the challenges for brands to get conversion from their leads. January 1, 2023 15:48 IST
BrandWagon Ad Talk with mFilterIt’s Amit Relan The best use of digital is when the context of the published content is relevant Updated: January 2, 2023 12:36 IST
Meta prepares for return of Donald Trump on Facebook, Instagram Meta has set up a working group to focus on the matter, according to people with knowledge of its operations,… January 1, 2023 13:14 IST
Social media’s top searches 2022 Queen Elizabeth II was the most-searched death globally in 2022. Paneer pasanda was the leading recipe. January 1, 2023 12:02 IST
Demystifying OpenAI’s new chatbot ChatGPT ChatGPT is an AI-based chatbot from OpenAI that can generate conversations on any given topic. January 1, 2023 10:50 IST
Superapps to drive in-home entertainment The pandemic years were a golden era for streaming media in India with people falling back on stay-at-home entertainment instead… January 1, 2023 09:38 IST
IND vs SA 5th T20I preview: Check out head-to-head record, probable XIs, pitch and weather report of Ahmedabad
Flight status check: IndiGo cancels 90 flights from Delhi, Mumbai, Hyderabad amid dense fog; Air India warns of more delays
