Page 5 of Brand Wagon

Kurkure must preserve its masala-first identity while doffing its hat to India’s millet moment

Union Home Minister Amit Shah has asked the Ministry of Home Affairs’ Cyber and Information Security (CIS) Division to examine…

Reliance will need more than aggressive pricing to topple the apple cart in the bottled water industry

Under the terms of the agreement announced on Tuesday, Novacap will purchase all outstanding shares of IAS at $10.30 apiece,…

Bollywood, meanwhile, saw mixed fortunes. Ranveer Singh retained second place but with a dip in brand value, sliding to $170.7…

For India, Instagram is testing the app to open directly into Reels instead of the regular feed, highlighting the country’s…

Ranveer Singh maintained his second position with a brand value of 170.7 million dollars, although this represented a decrease from…

The top 50 brands also highlight the emergence of new aspirational brands and a competitive churn that reflects changing consumer…

Under the draft, every distributor of TV channels will be required to get its addressable systems such as subscriber management…

The timing is deliberate. India’s haircare market, valued around $3.6 billion in 2024, is projected to reach an estimated $6…

Is customer feedback relevant in all situations? While feedback is helpful in development efforts, its implementation very much depends on…