Page 5 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Festive push fuels 20% surge in outdoor advertising spends

Technological and creative innovation has been the hallmark of out-of-home (OOH) advertising these festive months, with brands embracing formats such…

October 31, 2025 09:23 IST

The Lenskart story: After five failures and a Seattle job, Peyush Bansal finally saw it clearly

A Delhi school student who couldn’t crack the IIT entrance exam, he left for Canada to study engineering, working part-time…

October 30, 2025 10:04 IST

Reliance Brands to launch Italian fashion label MAX&CO in early 2026

Reliance Brands has over 50 tie-ups with national and international brands, the last being with British designer Stella McCartney to…

Updated: October 30, 2025 09:58 IST

Varun Beverages enters Alcobev market, signs Carlsberg pact amid Q3 profit rise

The company has amended its Memorandum of Association (MoA) to formally include the alcoholic beverages business, marking a strategic shift…

October 29, 2025 15:52 IST

Founded in 2017, Cameo lets users pay celebrities for short, personalised video messages.

Why Cameo is suing OpenAI over the ‘Cameo’ feature in its Sora video app

In a complaint filed in the U.S. District Court for the Northern District of California on Tuesday, Cameo alleged that…

October 29, 2025 15:11 IST

Kirin Holdings, Anicut Capital seize control of Bira 91’s Beer Café amid mounting losses

Bira 91, Beer Café, Kirin Holdings, Anicut Capital, B9 Beverages, Ankur Jain, craft beer India, Beer Café takeover, Bira 91…

October 29, 2025 13:39 IST

Blogger’s Park: Digital India’s next billion users are coming from Tier 2 and Tier 3 cities

With more than 850 million internet users and over 700 million smartphone subscribers, businesses are rapidly rethinking their digital strategies.…

October 29, 2025 10:26 IST

Meta’s Reels-first pivot turns the feed into a stage for advertising innovation

The reason is simple: Indian brands have embraced Reels with gusto. An excellent example is Zomato, which uses hyper-localised Reels…

October 29, 2025 09:53 IST

Backed by Tencent and Tiger Global, Dream11 had to suspend its real-money gaming operations earlier this year, resulting in a 95% decline in revenue.

Dream11 looks to enter stock broking with new platform ‘Dream Money’

Fantasy sports platform Dream11 is preparing to enter the stock-broking and wealth management space with a new arm called Dream…

October 28, 2025 12:14 IST

‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly

The company’s products are made entirely in India, from recycled plastics to the final assembly. “Not a single screw is…

Updated: October 27, 2025 16:37 IST

Centre to raise print ad rates by 26% after Bihar Polls

The last revision came in January 2019, when the ministry approved a 25% increase over the rate card set by…

October 27, 2025 10:40 IST

The stuff of legends: A look back at adman Piyush Pandey’s most celebrated work

His passing last Friday saw an outpouring of grief on social media from people and brands he has worked with.…

October 27, 2025 09:19 IST

HR tech (34), local services (33), and fashion tech (27) were close behind, while online grocery and healthcare booking platforms each saw 25 companies wind up operations.

Fewer startups shut down in 2025 as India’s ecosystem finds stability

Cumulatively, 53,875 Indian tech startups have folded over time, but analysts say the steep decline in annual closures reflects a…

Updated: November 17, 2025 16:28 IST

. He is survived by his family, his colleagues who became his extended family, and a body of work that continues to define Indian advertising’s heart and soul.

Piyush Pandey, the creative mind behind Abki Baar Modi Sarkar slogan, dies at 70

His campaigns for Cadbury – Kuch Khaas hai, Fevicol, Asian Paints – Har khushi me rang laaye, and Hutch became…

October 24, 2025 10:34 IST

The gap between translation and true connection is what separates forgettable campaigns from those that resonate. Sukriti Sekhri, assistant professor of marketing at S.P. Jain Institute of Management and Research, notes that success lies in the details.

Regional ads take centre stage: Why brands are investing big in tier-II and III cities

Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds are seeing…

October 24, 2025 09:55 IST

Manforce’s AI ambassador signals a new era for brand engagement in India

While betting on a virtual influencer might require a leap of faith, advertisers are ready to push the boundaries

October 24, 2025 09:45 IST

Technology is developing so fast, for instance, deepfakes are becoming increasingly sophisticated and that creates a significant area of concern.

AI, Influencers, and Dark Patterns: ASCI’s roadmap for the next phase of advertising oversight

These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing is…

October 24, 2025 09:36 IST

As festive ad spends rise 15%, Digital frauds surge in tandem

While all this looks promising, the digital threats also loom around this time. Brands are hands full to fulfill the…

October 24, 2025 09:30 IST

Page 5 of Brand Wagon

BrandWagon AdTalk with Wit & Chai’s Mohit Ghate Premium Story

BrandWagon Adtalk with HRI’s Priyanka Puri Premium Story