Page 10 of Brand Wagon

The three-minute trailer, titled Flipkart Big Billion Days – Kuch Bhi Ho Sakta Hai!, includes appearances by Amitabh Bachchan, choreographer…

How thee engineers carried a mathematical conviction for 11 years until it delivered a billion dollar payoff.

The idea is to invest its ad monies in a way that it reaches the maximum number of people at…

We also have a dedicated platform and community for women entrepreneurs – StrongHer. What drives me is the energy of…

Nanda, co-founder of Rediffusion (1973), and among Indian advertising’s most influential figures, passed away aged 76 on Saturday.

Gate One will compete with large global consultancies such as KPMG, EY, Deloitte and Accenture. The agency’s specialisation lies in…

Trading standards officers say the fakes pose “significant safety risks” for children, from choking hazards to toxic materials.

It instantly sparked intrigue, commanded attention, and created lasting recall far beyond the 30-second screen time. What made the campaign…

The episode marked more than a spat over specifications; it underlined how high the stakes now are in India’s consumer…