Page 10 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Boult rebrands as GOBOULT, targets Rs 1,000 cr in FY26

Wearables brand Boult, among India’s fastest-growing consumer tech companies, has undergone a strategic overhaul, rebranding itself as GOBOULT.

By BrandWagon Online

August 5, 2025 10:02 IST

CFO to CEO: Tata Motors appoints P.B. Balaji as new CEO of Jaguar Land Rover

Tata Motors has named P.B. Balaji as the next Chief Executive Officer of Jaguar Land Rover (JLR), effective November 2025.…

By BrandWagon Online

August 5, 2025 09:48 IST

What is greenwashing? Fast-fashion brand Shein lashed with €1 million faux pas fine by Italian watchdog

Shein is a China-based fashion retail brand, and was slammed by its French rival in July for misleading discounts, and…

By Kuhu Verma

Updated: August 5, 2025 10:22 IST

Rihanna’s Fenty Beauty comes to India through Sephora and Tira

Beginning August 7, the brands will be available online and in over 50 stores across 16 cities, marking their first…

By BrandWagon Online

Updated: August 4, 2025 13:56 IST

Swiggy launches DeskEats to tap corporate meal market in 30 cities

The initiative, which has gone live across over 7,000 tech parks, corporate complexes and business centres in 30 cities, aims…

By BrandWagon Online

August 4, 2025 13:00 IST

Can the design-first D2C luggage brands pull the rug from under the feet of legacy players?

While the top three — VIP, Safary Bags and Samsonite — still control 86% of the Rs 16,000-crore organised luggage…

By Christina Moniz

August 4, 2025 12:25 IST

In other words, launching Sitaare Zameen Par on YouTube wasn’t just a random decision. A whopping 491 million people in India are watching, creating, and engaging with content on YouTube.

What Sitaare Zameen Par’s YouTube release means for movie viewing in India

At the time of Khan’s Sitaare… announcement Gunjan Soni, country managing director of the Google platform had said the digital…

By Alokananda Chakraborty

August 4, 2025 11:44 IST

After hours with Shashwat Vatsa, AVP, Brand, Olyv

My weekdays are structured but dynamic. Mornings typically begin with short team syncs to align on priorities and performance

By Alokananda Chakraborty

August 4, 2025 11:35 IST

‘Is and always was about the jeans’: American Eagle breaks silence on Sydney Sweeney’s ‘Great Jeans’ ad days after backlash

American Eagle’s denim campaign with Sydney Sweeney sparked backlash over its wordplay on “jeans” and “genes.” A delayed corporate apology…

By BrandWagon Online

Updated: August 4, 2025 10:39 IST

Aamir Khan skips OTT for YouTube, but is the math in his favour?

On paper, it’s a clever disruption. While a traditional streaming deal could have netted Khan a one-time upfront payment, reportedly…

By Gopika Nair

August 2, 2025 09:34 IST

COAI has proposed the introduction of a dedicated OTT authorisation under the Unified License framework.

‘Weakest link’: COAI pushes for regulation of WhatsApp, Telegram, Signal

The Cellular Operators Association of India has urged the government to bring OTT communication platforms like WhatsApp and Telegram under…

By BrandWagon Online

August 1, 2025 15:50 IST

Reliance’s Tira expands into Ayurvedic wellness with Puraveda

Reliance Retail’s beauty platform Tira has launched Puraveda, an Ayurvedic personal care brand blending traditional ingredients with modern formulations. The…

By BrandWagon Online

August 1, 2025 13:21 IST

Skipping leg day and love? Shaadi.com’s new campaign hits the gym

From “kab tak ispe chadoge, ghodi pe bhi chadh lo” to “lovelife bhi waise hi skip kar rahe ho jaise…

By BrandWagon Online

August 1, 2025 12:09 IST

Kriti Sanon’s Hyphen is for dabblers with best of nature and science

After co-founding caffeine-led mCaffeine, Tarun Sharma is repurposing the same backend engine to build Hyphen, a skincare brand that blends…

By Gopika Nair

Updated: August 1, 2025 11:12 IST

How Divya Deshmukh’s World Cup win could reshape India’s sports endorsement playbook

At just 19, Divya Deshmukh’s historic World Cup win has turned her into a breakout star in Indian sport. As…

By Biswajiban Sharma

August 1, 2025 09:40 IST

Ajit Varghese quits JioStar, Mahesh Shetty steps in as revenue head

Ajit Varghese has stepped down as Head of Revenue, Entertainment & International at JioStar and is set to join Madison…

By BrandWagon Online

July 31, 2025 13:50 IST

At 50, Emami rolls out refreshed brand identity across group

The new identity will not be limited to Emami Ltd alone. Each of the diversified businesses within the Emami Group…

By BrandWagon Online

July 31, 2025 11:03 IST

Blinkit wants to bring you medicines in minutes

Quick commerce platform Blinkit has begun piloting prescription medicine deliveries in select Bengaluru pincodes, expanding beyond over-the-counter drugs. The service…

By BrandWagon Online

July 31, 2025 10:19 IST

Page 10 of Brand Wagon

BrandWagon Adtalk with Ayuvya’s Tanishk Pandey Premium Story

Blogger’s Park: Unlocking creativity Premium Story

Meta’s Community Notes: A tool for transparency or a gateway to chaos? Premium Story