When Shark Tank India launched, it was expected to fuel entrepreneurship, but what it also did—almost accidentally—was create a pop-culture phenomenon. Now, phrases like “Tum kamaal ke bande ho yaar” and “Yeh baat main digest hi nahi kar paa raha hoon” aren’t just boardroom reactions; they’re internet gold.
Anupam Mittal, Shaadi.com’s founder and a Shark himself, recently reflected on this meme frenzy, admitting that while he always knew the show would be big, he never expected it to turn into a full-blown meme fest. And it’s not just him—Namita Thapar’s “Yeh meri expertise nahi hai” and Aman Gupta’s “Hum bhi bana lenge” have taken on a life of their own.
Mittal points out an interesting lesson: memes aren’t just jokes, they’re a new form of storytelling—and storytelling builds brands. “The lines you think will go viral never do. But the ones you say in the moment? BANG,” he shared. His takeaway? Authenticity wins. The more natural and unscripted something is, the more likely it is to resonate.
Brands, take note: social media is a hyper-connected world where trying too hard rarely works. As Mittal puts it, “sooner or later, aapka 7/12 dikh hi jaayega”—meaning, your true self will always come through.
Meanwhile, Shark Tank India continues to be more than just a business show. If it’s getting more people to talk about startups, investments, and big ideas—all while laughing—then perhaps memes are the real equity in today’s digital age.