Brand Wagon

It’s 2025. AI isn’t the next big thing anymore, it’s the oxygen of our industry. Everywhere. Invisible. Essential.

With consent becoming currency under DPDP, India’s advertising engine confronts its toughest transformation yet

A total of 11 premises were covered, five in Bengaluru, four in Delhi and two in Gurugram, including the companies’…

Zepto had faced widespread backlash over hidden fees, selective pricing, MRP manipulation and allegedly misleading discounts.

The proposed centre, distinct from the company’s existing research facilities in Mumbai and Bengaluru, will support global technology, innovation and…

Weekdays for me are a mix of focus and flow. I start early, around 6 a.m., with meditation or a…

IPO chatter is typically an investor conversation, yet when the criticism is loud, snarky and meme-driven, it can colour consumer…

Fashion and lifestyle are a major focus for the brand, with over 90% of its business coming from these segments,…

Beyond extravagant promises, public discontent has emerged on issues like poor infrastructure, inconsistent teaching quality, and lack of clarity around…

For media buyers, the attraction is simple. Landing-page spikes often distort audience engagement, misrepresenting true viewership. By removing this artificial…

Founded in 1983, Jimmy John’s operates more than 2,600 sandwich and wrap restaurants across the United States, Canada, South Korea,…