Brand Wagon

But as consumers move towards streaming, CTV has become interactive, measurable, and commerce-driven. Retail brands now have a unique opportunity…

“My role is really about balancing these three—bringing people together, taking responsibility, and ensuring we meet targets, which could be…

. With quick commerce now reaching over 30-33 million monthly users in India, and a big chunk of orders unplanned,…

As temperatures dip, India’s winter care economy has shifted into top gear. Winter isn’t about dry skin anymore, say experts,…

For millennials and the generations before them, growing up meant gathering around a single TV set with the entire family…

So what makes a Myntra or a Nykaa spend big bucks — an event of that scale is estimated to…

The new Tata Sierra’s formula includes less nostalgia and more character

“Indian brands like HDFC, Infosys and Airtel have also been featured in the global 100 brand ranking that we released…

Only 11 brands, including Zepto, Zomato, Meesho, Nescafé, Flipkart, Amazon, Swiggy, Blinkit, Country Delight, RummyCircle and Dream11, managed to cross…

It’s 2025. AI isn’t the next big thing anymore, it’s the oxygen of our industry. Everywhere. Invisible. Essential.

With consent becoming currency under DPDP, India’s advertising engine confronts its toughest transformation yet

A total of 11 premises were covered, five in Bengaluru, four in Delhi and two in Gurugram, including the companies’…