Roadside assistance market: Speed is of the essence Premium Story
Service providers must amp up reach to expand market
“Beauty and skincare brand Pilgrim, which started its life online, is putting its might behind offline expansion at the moment,”…
Look before you leap Premium Story
Daewoo cannot bank on legacy as it returns to India
Mercedes-Benz India drives D2C revolution with retail of the future model, selling over 50,000 cars since 2021 Premium Story
Mercedes is leading the auto industry’s D2C journey
India’s snack food giants adapt to regional tastes and health trends amid booming market Premium Story
Multinationals such as PepsiCo have in the past evinced interest in buying out Balaji Wafers. The Rajkot-based snack maker crossed…
Kuku FM is looking to make AI an integral part of content creation
A post-sale lull can be a good time to look at ways to recoup margin erosion
Tendulkar’s involvement is expected to boost the game’s credibility in the country the same way basketball legend Michael Jordan elevated…
The opening leg will see four matches before the action shifts to Lucknow and Raipur, with the final set to…
How alcobev brands are segmenting the market with products aimed at women and Gen Z
India’s booming Esports market: Gamers spend more as brands eye lucrative opportunities Premium Story
With segment revenues expected to leap from $1.5 billion in 2020 to $5 billion by 2025, it’s too good an…
How can brands honour Paralympians authentically? Premium Story
This year, brands such as Indian Oil Corporation, Krafton India, Shrachi Group, Forza Medi India backed the para-athletes bound for…
In this interview, Co-Founder & CFO Upasana Taku speaks to Toshiro Agarwal about some of the top trends in the…
How athletes can sustain charm forever Premium Story
Can PR Sreejesh sustain his brand value past retirement?
Will PKL auction success translate into more endorsement deals?
TVS needs to beef up its portfolio to strengthen its high-end position
Mind you, piggybacking on a celebrity’s recent success to hurl a marketing message at consumers is nothing new.
New rules will hinder industry growth, albeit in the short term
