At the Cannes Lions International Festival of Creativity 2022, India bagged a total of five Grand Prix and two Titanium…
With its Dove Self Esteem Project, the company claims to have reached over 82 million young people with self-esteem education…
As per the company, over 5,000 bars around the world turned into a new sustainable media buying platform during the…
VMLY&R Mumbai, McCann India, DDB Mudra, FCB India, and Ogilvy also emerged as winners
As per Capgemini, 75% of consumers share that they will purchase exclusively or more from companies that give back to…
Dentsu Webchutney sweeps four awards while VMLY&R bags two awards, and Leo Burnett takes home a Silver
Men’s grooming business accounts for a third of the overall personal health business and continues to grow rapidly
The company recently launched its first experience store in Bengaluru and plans to launch more than 25 stores in the…
Brands need to have a strong sense of self to communicate effectively: dentsu Creative’s Menno Kluin
Storytelling remains a big part of who brands are, what they represent, their routines and the roles that these brands…
Vega claims that tier 2 and tier 3 cities have been the leading ground for its online sales, accounting for…
The Sequoia Capital-backed company claims to have allocated Rs 100 crore as marketing spends in CY22
Increasingly, more clients are coming to the table not with a campaign brief but with a problem to solve or…
ASCI has updated its code to include areas such as gender identity and sexual orientation, body shape, age, and physical…
The next big trend in the advertising industry is creativity powered by data and technology
The company claims that it has over 200 warehouses spread across the country, which allows it to serve close to…
The company claims that 60% of the overall business comes from markets outside of tier 1
Pepperfry’s advertising promotional expenses decreased to Rs 71.5 crore in FY21
The company claims that digital accounts for over 40% of the overall media spends across most of its brands
