TikTok’s ratings have taken a hit from 4.5 stars to almost 1.3 star on Google Play Store
From Hyundai to BMW and Honda, auto brands are banking on digital campaigns to connect with the consumers
Rai talks about why in pandemic it is more important than ever to keep the conversation with consumers on-going
dentsumcgarrybowen will be led by global co-presidents, Merlee Jayme and Jon Dupuis who will report to Jean Lin, global CEO,…
Empathy and action-oriented strategy should be followed by brands while communicating to consumers
Why is it important to stay true as a brand in tough times, Paul reveals
The surge is on back of limited marketing expenditure largely restricted to social media
Advertisers will be required to undergo a verification process to buy ad space on Google
How brands need to react and act through communication reveals Pandey
The brand has allocated its advertising budgets on news channels and DD National where it is also running its old…
From Nike to Flipkart and Dettol, brands are harnessing the power of ‘shot from home’ videos to drive conversations with…
Fitness applications like CureFit, Home Workout have seen a 104.53% increase in daily active users according to a report by…
From McDonald’s to The Coca Cola Company, brands have tweaked their logos urging consumers to maintain social distance
77% of consumers expect brands to be helpful in their new daily life according to a report by Kantar Group
From Axis Bank to Kamdhenu Paints – brands have joined the fight against coronavirus with awareness campaigns
The startups have seen a 10%-20% decline in cost of customer acquisition
Grocery tech companies have imposed restrictions on the number of orders to battle the increase in demand
The brand which spent Rs 3.3 crore on advertising in FY19, doesn’t plan to up its spend in FY21
