A never before World challenges global business practices, which are superficially adapted for India
The Kingfisher stories have kept the brand alive but it will require serious restructuring to revive the brand
Very soon, on the Buddh International circuit near Delhi, ?India? will compete with Ferrari, Mercedes, Sauber, Renault and many such…
BBC coined the term noughties to connote the period 2000-2009. I am taking some liberty to use it for the…
Of late I have been watching a strange phenomenon on prime time television. There are at least three advertising commercials…
There?s an alarming trend in FMCG firms?the number of new products, concepts or offerings is on a steady decline.
To many of my friends, colleagues and clients, social media essentially remains an avenue for hormonally imbalanced young men to…
The Indian Army and the Indian cricket team are the two most visible faces of Indian nationalism. Unfortunately, the Army…
Call it a fad or fashion or even a trend, more and more brands are desperately trying to take a…
An aircraft overshoots a runway strip, killing almost everyone on board. Possibly, one of the most unfortunate events in the….
The best thing that Vidhu Vinod Chopra and Rajkumar Hirani have done is that now you can safely replace the…
Einstein once said, ?Before God we are equally foolish, equally wise.? Replace the word God with consumers and it pretty…
