If inspiring laughter was the objective of the new campaign created for light snack brand Perk,it fails in accomplishing the…
Paper Boat is all set for the summer with new variants even as rivals play catch-up
The latest entrant in the general entertainment genre, &TV, from the house of Zee Entertainment Enterprises Ltd…
With BARC set to roll out its new audience measurement system, the television and media industry readies for a brave…
It could be kids’ exams or a big Bollywood release. Market dynamics is the answer to loss of US supremacy…
the IPL ad looks at annual jamboree in a different light, from just being an event that ignites much passion…
The IPL ad looks at the annual jamboree in a different light—from just being an event that ignites much passion…
Grey New York president and worldwide CCO Tor Myhren believes digital space has changed everything and the industry needs to…
Given that the previous edition of the MTS internet baby ad had endeared itself to viewers with its unusual storyline,…
Buoyed by positive market sentiments, the media and entertainment industry is looking at a good year ahead with ad revenues…
