technology, ai, artificial intelligence, Generative AI, tech, genAi
From messaging to meaning

Generative AI is transforming brand communication, enabling personalised, interactive, and cost-effective content creation. As agencies adapt with AI prompt engineers…

artificial intelligence, AI, technology, MoRTH, Central Motor Vehicle Rules
Keeping an AI on driver safety

Road safety push gets tech boost as MoRTH mandates ADAS in new passenger vehicles from 2026. Firms like Netradyne, Nestle,…

Nike's Air Jordan shoes on display at the company's headquarters in Oregon, US. The Air Jordan phenomenon wasn't just about a shoe; it was about immersively embodying Michael Jordan's unique talent, competitive spirit and aspirational aura. (Image Source: Bloomberg)
Not just a sneaker

How Nike’s Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.