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    1. Business News
    2. Authors
    3. gopika

    Gopika Nair

    Notably, the brand has also attempted to shed its reputation as a "couple-friendly" platform—a tag that fueled early growth but also drew criticism.
    A decade in, OYO finally has a clean profit with 172% jump

    OYO, the homegrown hospitality unicorn once mired in controversy and cash burn, has turned a decisive corner. In FY25, the…

    By Gopika Nair
    Updated: May 12, 2025 09:30 IST
    The company has consistently defended its position, stating that the name is “a part of our history” and emphasising that its operations are entirely Indian.
    Karachi Bakery is under fire, but has no Pakistan links, here’s its brand story

    Amid renewed nationalist sentiment following “Operation Sindoor,” Hyderabad-based Karachi Bakery has come under public scrutiny once again over its name,…

    By Gopika Nair
    May 9, 2025 11:47 IST
    Other rising stars that industry experts have singled out are Mumbai Indians’ Vignesh Puthur and Tilak Varma, Gujarat Titans’ Sai Sudarsan and Yashasvi Jaiswal of Rajasthan Royals.
    Pant & Jadeja could lose on the ad turf as new stars emerge Premium Story

    According to data by eDART IPL’25 from CrispInsight and Kadence International, these are three names in a list of several…

    By Gopika Nair
    May 9, 2025 09:29 IST
    The pandemic supercharged this trend, with Kaul noting that electric male grooming product penetration soared past 50% as locked-down consumers prioritised self-care.
    Shavers worth Rs 49,000: Philips’ Vidyut Kaul betting on India’s premium multi-grooming market

    “Then we saw how people bought trimmers costing $500 from abroad and used them here. Seeing the kind of demand…

    By Gopika Nair
    May 6, 2025 16:58 IST
    According to the EY report, India’s gaming industry consists of 488 million online gamers in 2024.
    India’s M&E sector to hit Rs 3.07 trillion by 2027, outpacing GDP growth: EY

    Digital media commands 55% of ad spend, with 69% of ad revenues from search, short video, and social platforms.

    By Gopika Nair
    May 6, 2025 10:51 IST
    As Indian giants build their own walled gardens, Criteo’s pitch hinges on openness and interoperability.
    Criteo plans to streamline India’s retail ads market, says country head Medhavi Singh

    As India’s e-commerce and quick commerce sectors race ahead, growing at a blistering 77% year-on-year, advertisers and retailers are in…

    By Gopika Nair
    May 5, 2025 14:32 IST
    "I spend my weekends catching up on much-needed sleep and getting through my to-do lists, both for work and personal tasks," Kant said.
    BrandWagon Chai pe Charcha with Clovia’s Neha Kant Premium Story

    Neha Kant, founder, Clovia, talks to BrandWagon Online about her weekends, favourite vacation destination and more

    By Gopika Nair
    May 3, 2025 16:00 IST
    "If I had to recommend a few favourites, I’d start with The Bold Type - a TV show that beautifully captures ambition, friendship, and finding your voice in a fast-paced world," Poddar said.
    BrandWagon Chai pe Charcha with The House Of Rare’s Akshika Poddar Premium Story

    Akshika Poddar, co-founder, The House Of Rare, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

    By Gopika Nair
    May 3, 2025 13:32 IST
    Maggi had a prominent face, developed because of decades of trust and emotional connection, to fall back on.
    How Maggi made a comeback after a government ban – lessons from its marketing strategy

    Accusations of excessive lead and misleading “No Added MSG” labels ripped through Maggi’s golden reputation.

    By Gopika Nair
    Updated: May 1, 2025 10:09 IST
    Looking ahead, Garg envisions an enduring legacy. “Picture abhi baaki hai,” he said, alluding to a potential IPO without a fixed timeline.
    Techie leaves American cubicle life to build Rs 240cr accessory brand in India – Pankaj Garg shares how he built Daily Objects

    Hailing from a modest village in Rajasthan and educated in Hindi-medium schools, Garg once held an H1B visa and a…

    By Gopika Nair
    Updated: April 26, 2025 13:58 IST
    The challenges aren’t trivial. Prescription compliance in India is laughably lax, and Repill has had to build its filters to reject shady orders.
    US techie leaves Rs 1.5 cr job to deliver medicines in India – meet real-life Mohan Bhargav

    Repill is not trying to be the next PharmEasy or 1mg. It isn’t hoarding crores worth of medicine in dark…

    By Gopika Nair
    April 23, 2025 16:52 IST
    The irony is hard to ignore. In trying to compete with the walled gardens of Google, Meta, and Amazon, the holding companies may be building walled gardens of their own, just with better branding and more client dinners.
    What WPP and Publicis’ quiet acquisitions mean for the future of data trust in advertising

    They provided what are called clean rooms. secure, privacy-compliant platforms that allow companies to compare, analyse, and activate customer data…

    By Gopika Nair
    Updated: April 22, 2025 12:05 IST
    Domestic players like Sula Vineyards, which earns 99% of its revenue from the Indian market, are expected to benefit from a projected 15% industry volume growth in the near term.
    Wine off the shelf? Production at its lowest in 60 years as consumption falls; here’s why

    China, once the most promising growth market for global wineries, has seen its wine consumption contract at a staggering compound…

    By Gopika Nair
    April 21, 2025 13:08 IST
    Dr. Cyriac Abby Philips, a Kerala-based hepatologist known as "The Liver Doc," has 293K followers and has been prominently calling out ayurveda and homoeopathy treatments for liver diseases.
    The God Bug denies accusations of faulty products and fringe science by TheLiverDoc

    The Good Bug has denied comments made by social media health influencer LiverDoc. He, through a series of posts on…

    By Gopika Nair
    Updated: April 19, 2025 17:13 IST
    "I also enjoy watching shows on Netflix—it’s a great way for me to relax, explore different stories, and just take a break from the hustle of daily life," Chaudhary said.
    BrandWagon Chai pe Charcha with Jaipur Rugs’ Yogesh Chaudhary Premium Story

    Yogesh Chaudhary, Director, Jaipur Rugs, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

    By Gopika Nair
    April 19, 2025 14:52 IST
    In a statement, it said the inaugural cohort of marketplace partners includes Vaaree, Supertails, Haldiram, Mondelez India, and Clinikally.
    Zippee launches 60-minute delivery service

    In a statement, it said the inaugural cohort of marketplace partners includes Vaaree, Supertails, Haldiram, Mondelez India, and Clinikally.

    By Gopika Nair
    April 17, 2025 10:11 IST
    Spotify’s next bet? Owning more of your listening time. (AI image created with Ideogram)
    How Spotify built a billion-dollar brand by crushing music piracy

    From battling piracy to betting on podcasts, Spotify’s slow-burn strategy finally hits a high note, with India playing a key…

    By Gopika Nair
    Updated: April 16, 2025 17:14 IST
    By 2023, superhero films made up less than a quarter of Hollywood’s box office earnings in India, down from over 50% in 2018–19.
    Superheroes lose their power: Hollywood Box Office share down 40% since peak

    Once fuelled by the adrenaline of superhero blockbusters, Hollywood’s Indian journey has taken a sharp turn.

    By Gopika Nair
    April 16, 2025 10:21 IST
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    Latest News

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    delhi crime, upsc aspirant killed, murder, delhi murder, delhi crime, delhi crime news, forensic sciences student, live in partner

    Delhi UPSC aspirant murdered by live-in partner, her ex-boyfriend; they used ghee, wine and LPG to hide crime

    The sharp spike in gold prices surely added some sheen to PN Gadgil Jewellers’ festive sales.

    PN Gadgil Jewellers’ festive sales jump 74% – Dhanteras sales hit a record of Rs 277 crore

    In just two months after deploying the Custom GPT, Saurabh secured at least seven interviews from major firms

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    India's economic growth outlook for the current fiscal year remains strong

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