Over half make under 25% of their income from social platforms, with only 12% earning the bulk (75% or more)…
“The dating app sector is at a crossroads as user preferences shift towards organic, in-person connections over digital swiping,” Yasin…
India’s non-alcoholic beverage sector is projected to more than double to $88 billion by 2027. That’s a staggering 18% compound…
As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to…
When ITC launched the Classmate brand in 2003, India’s stationery market was dominated by small, unorganised players.
“AI companion platforms often collect extensive personal data, including users’ emotional expressions and behaviours,” Lalit Kalra, Partner – Cybersecurity Consulting,…
Once the stuff of science fiction, AI companions are now millions strong, offering comfort, intimacy, and always, on empathy. From…
At the same time, digital-only audiences have surged to 23%, reflecting a decisive shift in content preferences across age, geography,…
For years, Indian insurance ads have followed a predictable formula: a celebrity face, a fear-driven message, and a forgettable impact.…
“Ultimately, a nation’s advertising tends to reflect its people,” Harish Bijoor, Founder of Harish Bijoor Consults Inc, told the financialexpress.com,…
Under the Consumer Protection Act, 2019, astrologers offering services for consideration could be deemed service providers. But holding them legally…
A 25-hour “Death Stream” marathon across Twitch and YouTube followed, attracting 6.8 million concurrent viewers and bringing in $2.3 million…
At the centre of this scrutiny is Nikhil Sosale, the Head of Marketing and Revenue for RCB at Diageo India,…
The report finds that only 6% to 8% of quick commerce sales are truly incremental, meaning most purchases are not…
YouTube and Instagram made up over 62% of digital ad spending, with short-form videos and influencer-led content contributing significantly to…
“We continued to run our restaurant business and a very small ice cream parlour brand called Huber and Holly,” Chona…
It’s made of spit, costs more than gold, and is driving a global wellness boom. Edible bird’s nest, crafted from…
Experiential marketing has always been hard to measure. AI changes that. Brands can now attribute ROI not just to footfall…
