A new Ipsos study reveals that short-form video, led by Meta’s Reels, has surpassed television as the primary video consumption…
Agencies expect 15-20% surge in festive ad spend.
Challenger Birla Opus must spend big on dealer incentives and marketing to build on its early advantage
PVR INOX is banking on tech to build a leaner cinema model
The episode marked more than a spat over specifications; it underlined how high the stakes now are in India’s consumer…
Does Netflix offer direct discounts on its subscriptions? No; instead, it has invested in building a content library and technological…
For a government-led account, that was a curious break from the usual. “Normally, government brands are not known for humour,”…
Every platform defines its own metrics, from what counts as a view to how conversions are attributed, leaving advertisers with…
In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found…
“The next wave of growth will be driven less by distribution expansion and more by the ability of FMCG, retail,…
Joshi, who is chairman, McCann Worldgroup, Asia Pacific, and CEO & CCO, McCann Worldgroup, India, believes that authenticity remains a…
During an interview, he tells Geetika Srivastava why human leap beyond data will continue to define creativity.
But in a calendar crammed with “days,” not every brand invitation is welcome. “Be real,” says N. Chandramouli, CEO of…
Instant beverage giant Rasna has entered the ready-to-drink (RTD) fruit juice market by launching the brand-new “Jumpin.” This move is…
So, when Titan discovered that Lenskart had embedded its trademarks—Titan, Titan Eye+, and Fastrack—into its own metatags, the company argued…
Amit Chaubey, head of marketing science, APAC, Snap Inc, spoke to Geetika Srivastava about redefining ROI, engaging young audiences, and…
Moreover, the findings also point to a growing reliance on influencer-driven content over traditional celebrity endorsements. A whopping 75% of…
PVR INOX, India’s leading multiplex chain, reported a 12% year-on-year increase in footfalls in Q1 FY26, reaching 34 million patrons.…
