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    1. Business News
    2. Authors
    3. geetika srivastava

    Geetika Srivastava

    The new vertical will specialise in services including expert consultations, assistance with medical visas, telemedicine options, and post-treatment care
    From bouquets to band-aids

    FNP’s medical tourism venture poses significant challenges

    By Geetika Srivastava
    February 12, 2024 08:40 IST
    Experts say that without cookies, targeting audiences based on detailed, cross-site behaviour will become much harder
    A new world order

    Advertisers are looking at new ways to collect & measure consumer data

    By Geetika Srivastava
    January 15, 2024 09:41 IST
    Topping up
    Slice and rule

    Domino’s must keep the excitement alive to stay on course

    By Geetika Srivastava
    January 5, 2024 08:40 IST
    Prime members can enjoy popular titles such as SPY×FAMILY, Tokyo Revengers, Mob Psycho and so on for a stiff Rs 899
    East takes centre stage

    What the anime fandom in India means for marketers

    By Geetika Srivastava
    December 23, 2023 10:45 IST
    The company is the market leader in the organised pizza market with a 50% market share
    Domino’s initiates major rebranding exercise

    Domino’s introduces new pizza boxes, uniforms and revamps stores

    By Geetika Srivastava
    December 20, 2023 08:36 IST
    The stereotype of the flight attendant is very old-style – they have to appear all decked-up, with bright make-up and hair worn in a tight bun or an immaculate inward curl
    Style in the aisle

    Crew-fashion is becoming a differentiator amid product parity in the air

    By Geetika Srivastava
    December 15, 2023 08:26 IST
    The event got not just newcomers but also veterans
    Desi creators steal the show at New Delhi’s Comic Con

    Amidst the Aquaman-themed exhibits and the bustling crowd of Marvel and DC cosplayers, artists from across the country gathered to…

    By Geetika Srivastava
    December 13, 2023 09:09 IST
    The movie partnered Meta to launch Archies-themed stickers on Whatsapp
    Can Archies do a Barbie?

    The Archies is banking on brand collabs to bump up viewership

    By Geetika Srivastava
    Updated: December 8, 2023 19:14 IST
    "n weekends, I prioritise family time and occasionally meet up with friends"
    After hours with Sriram Sundresan, CEO, Firefox Bikes

    “I prioritise a balanced life with a 45-minute morning walk and stretching to kickstart my day”

    By Geetika Srivastava
    December 4, 2023 09:09 IST
    Raymond, Raymond group, raymond news, industry news
    The ‘trust’ factor in promoter family feuds

    The very public rift has thus brought the issue of ring-fencing a business from the adverse fallout of a marital…

    By Geetika Srivastava
    Updated: December 2, 2023 10:57 IST
    The company has embarked on a journey to comprehensively revamp its product portfolio
    Dabur takes a chill pill

    Dabur wants to be a brand of choice for the young consumer

    By Geetika Srivastava
    November 27, 2023 08:15 IST
    Food and beverages retained its first position with 25% share of ad volumes in 2023 over 2022
    Ad spends to cross Rs 1 trn by 2023-end

    Advertising spends by edu-tech and many digital-first brands fell off rapidly in the second half of 2022

    By Geetika Srivastava
    November 20, 2023 08:18 IST
    Amazon expects Prime Video ads to reach 115 million US viewers each month
    Prime Video rolls out sports offering with FanCode

    Through the partnership, the platform will provide access to more than 15 global and domestic sports such as cricket, football,…

    By Geetika Srivastava
    November 18, 2023 09:52 IST
    The creative agency business is facing margin pressures for quite some time, with quality and cost of talent being the biggest challenge
    Interview: Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India

    GenAI has become an active partner in the creative process

    By Geetika Srivastava
    Updated: November 15, 2023 09:53 IST
    With chocolates finding acceptance as a gifting option, many local and artisanal brands have also joined the party
    The more the merrier

    Can chocolates eat up the market for traditional mithais?

    By Geetika Srivastava
    November 14, 2023 09:24 IST
    Technology,Technology,Business,Microsoft Corp,Amazon.com Inc,Alphabet Inc,Satya Nadella,Satya Nadella
    We are leveraging Microsoft’s experience on responsible, ethical & secure AI: GitHub CEO

    CEO Thomas Dohmke spoke to FE on the sidelines of the annual GitHub Universe conference about the application of AI…

    By Geetika Srivastava
    Updated: November 10, 2023 20:49 IST
    GitHub, Developers in India, India overtakes US, Indian developers, Developers on GitHub, Coding, Indian coders, AI and coding
    India’s developer population set to surpass US by 2027

    The numbers were released as a part of GitHub’s State of the Octoverse report, which was published on the sidelines…

    By Geetika Srivastava
    November 10, 2023 20:25 IST
    The company says it is targeting second-time buyers as a key demographic
    On a new wicket: Urban Company’s foray into the products space is a high-risk gamble

    Brand extension

    By Geetika Srivastava
    November 6, 2023 08:59 IST
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    Lenskart smart glasses

    Lenskart CEO Peyush Bansal’s son flaunts upcoming AI smartglasses, Internet wants Meta Ray-Ban glasses back

    Bajaj Auto Q2 Net Profit Jumps 24% to ₹2,480 Cr

    Bajaj Auto Q2 profit up 24% on export recovery, richer product mix

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