The reason is simple: Indian brands have embraced Reels with gusto. An excellent example is Zomato, which uses hyper-localised Reels…
“The festive spirit is also driving strong demand in jewellery — both gold and diamonds, including lab-grown diamonds, as customers…
His passing last Friday saw an outpouring of grief on social media from people and brands he has worked with.…
Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds are seeing…
These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing is…
Founded in 2001 as a conscious luxury brand, Stella McCartney has never used leather, feathers, fur or exotic skins in…
Taking advantage of this gap, Prism has carved out its higher-end portfolio into a separate vertical, CheckIn. Ritesh Agarwal, founder…
For more than a decade, Cadbury’s advertising leaned into the world of romance and sophistication. Dairy Milk Silk with its…
As it basks in its early momentum — albeit with ministerial endorsements — a bigger question looms: Can Arattai sustain…
Kurkure must preserve its masala-first identity while doffing its hat to India’s millet moment
Bollywood, meanwhile, saw mixed fortunes. Ranveer Singh retained second place but with a dip in brand value, sliding to $170.7…
For India, Instagram is testing the app to open directly into Reels instead of the regular feed, highlighting the country’s…
The timing is deliberate. India’s haircare market, valued around $3.6 billion in 2024, is projected to reach an estimated $6…
Star power remains, but influencer marketing is giving brand campaigns a new kind of sparkle this festive season
Lawsuits and rising consumer scrutiny have made celebrity campaigns higher-risk. While celeb-led ads accounted for 29% of the pie for…
Bayer Consumer Health aims to reach 100 million Indian households by 2030. Sandeep Verma, South Asia Cluster Head, shares insights…
With separate urban-rural targeting, advertisers now have better control over budget, bidding and deployment.
A new Ipsos study reveals that short-form video, led by Meta’s Reels, has surpassed television as the primary video consumption…
