“For an airline which controls 60% market share of the Indian skies, reputation is not a soft asset. It is…
For brands, the appeal is obvious. AI influencers are 24/7, tireless, location-agnostic, and can be rendered in any outfit, language…
As per a report, sponsorships in women’s sports are now expanding at a pace 50% faster than men’s leagues, supported…
“Video advertising was largely a play of large brands because of the multiple steps and resources that you had to…
. With quick commerce now reaching over 30-33 million monthly users in India, and a big chunk of orders unplanned,…
As temperatures dip, India’s winter care economy has shifted into top gear. Winter isn’t about dry skin anymore, say experts,…
With winter pollution now a given, air purifier brands are using the seasonal spike to push year-round adoption
With consent becoming currency under DPDP, India’s advertising engine confronts its toughest transformation yet
IPO chatter is typically an investor conversation, yet when the criticism is loud, snarky and meme-driven, it can colour consumer…
Through all his campaign videos he pushed only one narrative: the promise of freezing rents, free public transport, universal childcare,…
For media buyers, the attraction is simple. Landing-page spikes often distort audience engagement, misrepresenting true viewership. By removing this artificial…
With the first breath of winter, brands are scurrying to repackage chyawanprash from a herbal tonic to a healthcare supplement
As per the TAM AdEx Half-Yearly Celebrity Endorsement Report for January-June 2025, “King” Khan appeared on television for an average…
Atlas promises to summarise web pages, mimic user clicks, and act as an intelligent research assistant, all without users visiting…
Experts highlight her inspiring comeback, emotional authenticity, and digitally native audience appeal as key factors positioning her alongside top peers…
PepsiCo said the new identity will be rolled out gradually across global markets, channels, and touchpoints — from product packaging…
The reason is simple: Indian brands have embraced Reels with gusto. An excellent example is Zomato, which uses hyper-localised Reels…
“The festive spirit is also driving strong demand in jewellery — both gold and diamonds, including lab-grown diamonds, as customers…
