Most notable for endorsing fashion, lifestyle and sports brands, Kohli has also been structuring endorsement deals with an equity element,…
While centered on the general elections, the ad depicts a rural woman with her voter ID in hand, while the…
The 51-year-old actor started his career as an action figure in the early 1990s, with movies like ‘Mohra’ and the…
The places we are thinking about launching in are quite widely dispersed. It’s not like we are focussing on areas…
Ambi Parameswaran’s book is a practical demonstration of leadership qualities in the advertising and marketing world.
Often referred to as the ‘Father of Modern Strategy’ Michael Porter, Bishop William Lawrence University Professor at Harvard Business School,was…
Raymond showcases the ideal man with a social message. The danger is it may start getting preachy
While a sophisticated tool internationally, loyalty marketing is still considered a tiny part of the Customer Relationship Management…
Team BrandWagon reviews some outstanding and some ordinary ads released this festive season:
Eight represents ‘infinity’ in numerology. In universal terms, this can mean both good and bad—endless strength, power, success, achievement and…
In India, people are used to getting very low-cost or no-cost content, so it is harder to see pay-for-content model…
Fiat is out with a new corporate commercial, stitching together its product portfolio for the car lover in you. Does…
On-demand services based hyperlocals are in vogue, with investors and consumers both sitting up and taking note. But how far…
Recently, there was news of restaurant reservation site EazyDiner expanding operations to Mumbai from the National Capital Region, having secured…
The DoT proposal is aimed at reducing call drops. But there is also a need for more spectrum and towers…
