The brand doesn’t have the advertising brilliance displayed by brands like Alpenliebe. Pulse has won more on product innovation and…
Taking on Meta could prove a tall order for Elon Musk’s messaging app
Pulse Candy, the sugar boiled confectionery brand from Dharampal Satyapal Group (DS Group) announced that it hit the Rs 750…
Some campaigns captivated juries with their simplicity, while some others stood out for their clever use of technology
Despite the apparent lack of awareness about rugby among urban audiences, he says that tickets for the first game of…
The going won’t be easy though. In a high-involvement category, the big challenge for brands is to own the emotional…
A look at some of the country’s top contenders at the Cannes Lions Festival of Creativity 2025
Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed…
It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul…
A 10-second TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400…
The merger gets underway as ad business gets tough with clients pushing Services in-house and buying media directly from big…
Experts call for ad frequency management to avoid overkill
Did Parle Marie bite off more than it can chew? Premium Story
It will need more than an IPL campaign to own the Marie category
The ‘Enormous’ advantage: Why creativity and trust trump pitches in the new ad ecosystem Premium Story
“We have not had a new business strategy for the past 11-odd years that we’ve been in existence. I believe…
Rohit Ohri, founder of OHRIGINAL and former FCB global partner, believes the Abby Awards are a wake-up call for large…
Through bold campaigns like Nike’s Colin Kaepernick ad and Volvo’s safety innovation, he highlighted how bravery could be activism in…
He began with the contentious issue of fraud that has been plaguing digital advertising for sometime now.
All was not lost for Leo, however, since the agency took home the Agency of the Year title in the…
