The upcoming ICC women’s cricket World Cup looks set to score big on viewership and advertising
Reliance will need more than aggressive pricing to topple the apple cart in the bottled water industry
Younger consumers don’t see furniture as utility but as lifestyle, observes Puneet Pandey, strategy head and managing partner, OPEN Strategy…
Each brand addresses certain gaps in India’s growing $21-billion beauty and personal care (BPC) market. “Our existing Mamaearth consumers may…
According to a report by Boston Consulting Group, 2-2.5 million content creators are influencing over $350-400 billion in consumer spending…
Advertisers are leveraging connected TV this festive season, upping investments by over 30%
The idea is to invest its ad monies in a way that it reaches the maximum number of people at…
Gate One will compete with large global consultancies such as KPMG, EY, Deloitte and Accenture. The agency’s specialisation lies in…
And if you are a brand that has vacated its space for eight long years you have a lot of…
The ban on real money gaming brands will disrupt the ad business, while also making way for new advertisers
According to Shekhar Banerjee, chief client officer at Wavemaker (WPP Media), ad spending may get a bigger boost this year…
“This was much more than a rebranding move from an optics perspective. It has helped us work with clients and…
He notes that the brand would have seen far greater revenue in the last fiscal but was unable to meet…
With the Women’s Premier League (WPL) wrapping up a third successful season earlier this year — 30 million TV viewers…
On India’s 79th Independence Day, creative leaders revisit some iconic campaigns that shattered conventions and changed the way consumers think…
As far as TRPs (television rating points) go, Kyunki in its earlier iteration consistently was always well over the 20…
According to global drinks data provider IWSR, the expanding market for alcoholic beverages in India is driven by a mix…
While the top three — VIP, Safary Bags and Samsonite — still control 86% of the Rs 16,000-crore organised luggage…
