Now in its third year, homegrown social media platform Koo’s key priorities are scaling up and monetisation
Allu Arjun endorses brands such as Zomato, redBus, Rapido, among others, and Samantha Ruth Prabhu endorses KurKure, Myntra, Mamaearth, Munch,…
According to Criteo’s 2022 Travel Commerce Insights, when comparing travel service providers, Indian travellers said good ratings were a key…
Babool, rolled out a campaign in an effort to make the brand name synonymous with the very act of brushing…
‘We manufacture 80% of our products locally’
The latest gel-to-liquid body wash from Godrej Consumer Products is a smart way to induce trial
Google’s move to monetise YouTube Shorts is a win-win for content creators, advertisers and audiences
The recent comeback announcement by Garden Vareli is testament to the potential the branded saree segment holds
Duroflex has made a series of “bold moves” to get to its turnover target of Rs 2,000 crore by FY25
The new tax regulation on influencer gifts and earnings is expected to formalise the creator economy and take it mainstream
Focusing on customer service and using communication strategically to highlight positive passenger experiences are a great way to enhance an…
‘1,000-cr opportunity in women’s bags’
Consumer durable brands are focusing their energy and investment on connected appliances to meet the growing demand for tech-enabled products
‘More opportunity to make in India now’
The research firm recommends that media spend needs to be between 1% and 9% of revenue for brands to stay…
When is the right time for a brand to get a makeover?
Over half of the employers surveyed by Willis Towers Watson believe they have not yet reached a ‘new normal’ in…
Marketers are leveraging sonic branding to strengthen communication in a fragmented media landscape
