The industry has seen the emergence of new advertisers, including startups and D2C brands, whose approach to advertising and brand…
Amazon Prime Video aims to be India’s top entertainment app
The second leg of Dove’s #StopTheBeautyTest campaign has won applause for championing body positivity. However, every time a brand speaks…
Saugata Gupta, MD & CEO, Marico, elected vice-chairman, while Shashi Sinha, CEO at IPG Mediabrands India, is honorary treasurer
Authentic content and creator-brand synergy bring the big deals
Already, the number of daily flights and passengers we have are higher than pre-Covid times,” he remarked. The airline is…
‘We focused on sustainability even before it was fashionable’
OTT apps, podcasts and new IPs are part of the toolkit for growth
As Zomato makes its debut in inter-city food delivery, players already in that space share insights and learnings
The biggest takeaway is the sheer growth in the total value of the top Indian brands.
Kantar BrandZ India Top 75 brands lead globally in brand value growth with 35% CAGR over 2020
Its positioning in the country plays on its global slogan, ‘Let’s Make Your Home Special’, which was introduced in 2021…
The festive season is set to see TV ad spends go up by 8-10%, thus boosting revenues of broadcasters
Emami Agrotech aims to shake up India’s `80,000-crore spices market with its new range of masalas
‘We aim to make trials easier even in the smallest towns’
Retail chains are on an expansion spree, riding on growing demand from a young consumer cohort
Challenger brands and differentiated offerings are shaking up the `4,000-cr pet care industry
Can actors such as Allu Arjun, Samantha Ruth Prabhu and Rashmika Mandanna become India’s new A-list brand endorsers?
