
The recent comeback announcement by Garden Vareli is testament to the potential the branded saree segment holds
The recent comeback announcement by Garden Vareli is testament to the potential the branded saree segment holds
Duroflex has made a series of “bold moves” to get to its turnover target of Rs 2,000 crore by FY25
The new tax regulation on influencer gifts and earnings is expected to formalise the creator economy and take it mainstream
Focusing on customer service and using communication strategically to highlight positive passenger experiences are a great way to enhance an…
‘1,000-cr opportunity in women’s bags’
Consumer durable brands are focusing their energy and investment on connected appliances to meet the growing demand for tech-enabled products
‘More opportunity to make in India now’
The research firm recommends that media spend needs to be between 1% and 9% of revenue for brands to stay…
When is the right time for a brand to get a makeover?
Over half of the employers surveyed by Willis Towers Watson believe they have not yet reached a ‘new normal’ in…
Marketers are leveraging sonic branding to strengthen communication in a fragmented media landscape
‘Growth is coming from the enterprise segment now’
ZEE5 expects the Telugu market to drive 20-25% of its subscriptions
‘Brands are increasingly seeking integrated solutions’
The latest skirmish between Emami’s Kesh King and HUL’s Indulekha shows that comparative advertising will be rampant when stakes get…
Industry leaders on whether guidelines would end up stifling creativity in advertising
Cinema revenues hit the Rs 4,000-crore-mark this year on the back of big releases from the South and higher ticket…
‘Domestic tourism will be a major growth driver’