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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    Users who are in the critical ground water level zone have engaged 28% more than those users in moderate and good ground water level zone
    Welspun takes the digital route to highlights Indian water crisis

    Welspun has rolled out a digital campaign to raise awareness around the decreasing groundwater levels across the country. The digital…

    By BrandWagon Online
    January 17, 2020 12:47 IST
    The agencies, together, will help the brand create favourable brand imagery among its current and prospective customers through sustained campaigns in India and globally.
    iProspect India bags global mandate of VFS Global

    DAN’s Carat and Posterscope too will also be working on the account

    By BrandWagon Online
    January 16, 2020 18:11 IST
    Viacom18 and MTV Staying Alive Foundation partner with CIFF, UNICEF, BMGF, Ashoka University, Packard Foundation and Johnson & Johnson as funders for the campaign
    Viacom18 and the MTV Staying Alive Foundation collaborates with partners for the launch of MTV Nishedh campaign

    The 7-week mini-series is part of a 360-degree youth empowerment campaign

    By BrandWagon Online
    January 16, 2020 15:45 IST
    Sugarlite is a premium sugar brand from Zydus Wellness
    Wunderman Thompson South Asia bags the creative mandate for Sugarlite

    The agency will be working on positioning the brand through creative communication and content

    By BrandWagon Online
    January 16, 2020 13:28 IST
    Yum! appoints Merrill Pereyra as MD Pizza Hut Indian Subcontinent
    Yum! appoints Merrill Pereyra as MD Pizza Hut Indian Subcontinent

    Pereyra will oversee the growth and expansion of the brand’s footprint across the subcontinent countries

    By BrandWagon Online
    January 15, 2020 15:43 IST
    Joy Personal is planning to launch a nationwide employment drive for acid attack survivors by associating with an NGO.
    Joy Personal Care empowers acid attack survivors with its latest initiative #justhireone

    Joy Personal Care has initiated a nationwide employment drive to support the livelihoods of acid attack survivors

    By BrandWagon Online
    January 14, 2020 19:11 IST
    Digital ad insertions
    Digital ad insertions dips by 12% in 2019: TAM AdEx

    Amazon Online India retained the top position despite 5% decline in digital ad insertions during 2019

    By BrandWagon Online
    Updated: January 14, 2020 17:52 IST
    With this partnership, both the team and the company aims to rise and scale newer heights while giving their fans and customers a memorable experience.
    Sunrisers Hyderabad ropes in JK Lakshmi Cement as the title sponsor

    Prior to this, the cement company was the title sponsors of Rajasthan Royals for the eleventh and twelfth season

    By BrandWagon Online
    January 14, 2020 15:52 IST
    In his five-year stint at Leo Burnett, Hinduja played a crucial role in building Leo Burnett’s ‘new-age’ solution ecosystem
    Leo Burnett’s Rakesh Hinduja resigns

    Hinduja has been with the group for more than 14 years and was currently serving as COO West for Leo…

    By BrandWagon Online
    January 13, 2020 19:51 IST
    ASCI continues to receive consumer complaints regarding misleading advertisements
    CARS24 draws ASCI’s ire as the council investigates 344 advertisements for misleading claims

    Consumer Complaints Council evaluated 264 advertisements, of which complaints against 137 advertisements were upheld

    By BrandWagon Online
    January 13, 2020 19:26 IST
    Prior to this, Reghunath was executive vice president (EVP) and branch head for Dentsu Webchutney, Bangalore
    Gautam Reghunath to lead Dentsu Webchutney as its new CEO

    In his new role, Reghunath will lead the agency nationwide

    By BrandWagon Online
    January 13, 2020 17:18 IST
    Sonali Khanna appointed head of Lowe Lintas, South
    MullenLowe Lintas Group appoints Sonali Khanna to head Lowe Lintas, South

    The appointment is effective immediately.

    By BrandWagon Online
    January 13, 2020 16:23 IST
    Interactive Avenues bags the digital mandate of Wahl India
    Interactive Avenues bags the digital mandate of Wahl India

    As per the mandate, Interactive Avenues is responsible for the social media and e-commerce duties for the pet grooming product…

    By BrandWagon Online
    Updated: January 13, 2020 18:25 IST
    upGrad ropes in Tilt Brand Solutions as it readies to launch its marketing and communication drive
    upGrad ropes in Tilt Brand Solutions as it readies to launch its marketing and communication drive

    The marketing efforts would be directed to drive awareness and preference for upGrad as a brand

    By BrandWagon Online
    January 13, 2020 12:31 IST
    WATConsult appoints Heeru Dingra as the new CEO as Rajiv Dingra becomes the chief mentor and advisor
    WATConsult appoints Heeru Dingra as the new CEO as Rajiv Dingra becomes the chief mentor and advisor

    The appointment will be effective from February 1, 2020

    By BrandWagon Online
    January 13, 2020 11:26 IST
    BCCC is an independent and autonomous self-regulatory body for non-news general entertainment channels
    IBF appoints Meenakshi Gopinath, Pallavi Joshi and Dipa Dixit as new members of BCCC

    Meanwhile, Sharmila Tagore, Arundhati Nag and Ira Bhaskar’s term in the council has come to an end

    By BrandWagon Online
    January 12, 2020 11:27 IST
    Broadcasters take a swing at TRAI; calls the NTO detrimental for growth
    Broadcasters take a swing at TRAI; calls the NTO detrimental for growth

    In the last one year, the broadcast industry believed to have spent Rs 1,000 core on implementation of the NTO

    By BrandWagon Online
    January 10, 2020 17:55 IST
    For this campaign, Kellogg’s is targetting mothers between the age group of 25-44, while touching multiple media touchpoints.
    Kellogg’s new campaign celebrates children’s daily triumphs

    As part of the campaign, the brand has released a digital film on YouTube and a film in multiple languages…

    By BrandWagon Online
    January 10, 2020 17:14 IST
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