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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    the Indian advertising industry has grown at a rate of 9.4% to Rs 68,475 crore by the end of 2019.
    Digital ad industry to amount to Rs 17,000 crore by the end of 2020: DAN Digital Report 2020

    Meanwhile, FMCG sector emerged as the biggest spender, contributing 30% to Rs 20,182 crore to the advertising industry

    By BrandWagon Online
    January 24, 2020 19:10 IST
    The campaign has been rolled out across various digital platforms including Facebook, Twitter, Instagram and Youtube.
    LAVA urges consumers to fight against fake forwards with its latest #SendItBack campaign

    The campaign is conceptualised and executed by 82.5 Communications

    By BrandWagon Online
    January 24, 2020 17:17 IST
    Avinash Pant, Facebook
    Facebook appoints Avinash Pant as marketing director

    This is the first time Facebook India will have a marketing director

    By BrandWagon Online
    January 24, 2020 15:15 IST
    In his new role, he will be responsible for driving the growth agenda.
    Sanju Menon is the new COO of Publicis Ambience and Publicis Beehive

    He takes over the reins from Paritosh Srivastava, who was elevated to the role of MD, L&K Saatchi & Saatchi

    By BrandWagon Online
    January 24, 2020 13:15 IST
    As part of the campaign, social media influencers, activists and youth will share their ways of wearing a scarf on the social media platform
    fbb urges consumers #WearYourPatriotism this Republic day

    Sales proceeds of the scarf collection will be donated to the Indian Army

    By BrandWagon Online
    January 22, 2020 15:27 IST
    The account shall be handled out of the agency’s head office in Mumbai
    White Rivers Media bags the digital marketing mandate for English entertainment cluster of Times Network

    The agency will be responsible for the social media and digital marketing for Times Network’s English GEC

    By BrandWagon Online
    January 22, 2020 13:15 IST
    Left to right: Ashima Mehra, Maninder Bali and Sarina Baretto
    Leo Burnett appoints three senior members in account management team

    Ashima Mehra and Maninder Bali join as senior vice president while Sarina Baretto joins as vice president

    By BrandWagon Online
    January 21, 2020 19:54 IST
    With this move, the company has positioned itself as a marketing hub
    Why Facebook’s move to introduce ads on WhatsApp is a complicated affair

    The platform has over 1.5 billion users across the world and 400 million in India

    By BrandWagon Online
    Updated: January 21, 2020 15:41 IST
    The campaign aims to highlight how women should embrace their true selves
    WATConsult unveils a digital brand campaign for Wacoal India

    Truly Yours for #TrulyYou campaign will mark the launch of Wacoal’s Autumn Winter 2019 Collection

    By BrandWagon Online
    Updated: January 21, 2020 12:44 IST
    Also, ads disclose all material facts which if suppressed or distorted would mislead the consumer by implication or omission.
    ASCI comes out with guidelines to use awards and rankings in ads

    The movies aim to curtail misleading claims, especially from educational institutes and healthcare services

    By BrandWagon Online
    January 20, 2020 18:48 IST
    In extension of the brand promise of Tata AIA, Rakshakaran Ki Reet, the TVC highlights the larger purpose that buying a term policy serves.
    Tata AIA Life Insurance urges customers to protect the future of their families as well as the planet

    The insurance company launched media campaign ‘Rakshakaran Heroes’ promoting both greenery and life insurance

    By BrandWagon Online
    January 20, 2020 17:59 IST
    In 2019, 12,000 brands used TV, two Lakh brands advertised on print and the number of brands that put money on digital was over a million
    WolfzHowl partners with Leap Frog Strategy for the post-digital, integrated era of brand management

    Wolfzhowl specialises in creating behaviour change through brands

    By BrandWagon Online
    January 20, 2020 17:14 IST
    As per the partnership, Payback will act as a corporate agent for Max Life and offer life insurance policies to prospects through its digital platforms.
    Max Life Insurance partners with PAYBACK India to drive adoption of life insurance through digital sales

    Partnership will allow members of Payback to discover and purchase life insurance via digital channels

    By BrandWagon Online
    January 20, 2020 13:45 IST
    Counted amongst the top 10 multiplex chains in India, INOX Leisure Limited has 147 multiplexes and 617 screens across 68 cities
    INOX pays tribute to popcorn on World Popcorn Day with a digital campaign

    The digital campaign included a video film, lobby displays and a series of creatives on social media

    By BrandWagon Online
    January 20, 2020 12:55 IST
    Interestingly, Wipro Limited owned Santoor Sandal and Turmeric sat on top of the most advertised brands for week 1 with 13,980 ad insertions
    Santoor Sandal And Turmeric soap emerge as the most advertised brand in Week 1 of 2020: BARC

    Meanwhile, Hindustan Unilever Limited is biggest spender

    By BrandWagon Online
    January 18, 2020 15:35 IST
    According to the report, companies are urging the consumers to look forward towards an optimistic future as unsettling political, economic and environmental times have left consumers feeling anxious
    Data is under the microscope and this is affecting all industries: Wunderman Thompson Intelligence

    From complex cocktails and digital spas, to subscription insurance and scientific expeditions, “The Future 100” predicts 2020 will usher in…

    By BrandWagon Online
    January 17, 2020 17:19 IST
    Ola has rolled out a digital film highlighting how driver-partners are real-life heroes in spite of the trials and travails that they may face in their everyday lives
    Ola rewards its drivers with the launch of ‘Heroes of Ola’ program

    ‘Heroes of Ola’ program to enable Ola’s 200 million consumers to share inspiring story experiences with driver-partners

    By BrandWagon Online
    January 17, 2020 15:45 IST
    Kingfisher Ultra has based its activations on prominent genres like fashion and music.
    Kingfisher Ultra appoints Farhan Akhtar as the new face of the brand

    Kingfisher Ultra will release a promotional film highlighting how ‘Kingfisher Ultra is the Smooth Choice’

    By BrandWagon Online
    January 17, 2020 13:52 IST
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    Latest News

    The report added that smaller states and Union Territories had a smaller number of startups closing, with Mizoram and Andaman & Nicobar Islands recording three shutdowns each.

    Over 6,000 recognised startups have shut down so far, Govt tells Rajya Sabha

    bank of america india 2026 outlook nifty 29000 rich proof sectors

    Markets cheer RBI’s 25 bps rate cut: Nifty ends near 26,200, Sensex rises 450 points – Here are key highlights

    RBI’s 25 bps repo rate cut comes as economy enters rare Goldilocks phase

    Present perfect, future tense: Readying India’s Goldilocks economy for uncertain times

    FE Exclusive: MG’s 2025 Hector to pack a powerful tech upgrade and a smarter infotainment system

    FE Exclusive: MG’s 2025 Hector to pack a powerful tech upgrade and a smarter infotainment system

    The National Green Hydrogen Mission aims to achieve production of 5 million metric tonnes per annum of green hydrogen by 2030.

    India to account for over 40% of global oil demand growth by 2035 – Govt shares estimates in Parliament

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