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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    Part of her new role will be finding innovative solutions that balance a great user experience, advertisers’ needs and respect for content creators.
    JioSaavn brings Virginia Sharma on board as VP, brand solutions

    Virginia Sharma will be responsible for driving adoption of JioSaavn’s innovative advertising solutions for brands, while overseeing agency and client…

    By BrandWagon Online
    May 4, 2020 13:19 IST
    CEAT is helping truckers by sanitising various trucks and providing free meals to truckers
    CEAT’s new campaign ‘The Unsung Heroes’ salutes truckers for their services during lockdown

    Conceptualised by Ogilvy, the film thanks truckers for supplying essentials amid lockdown

    By BrandWagon Online
    Updated: May 3, 2020 13:23 IST
    Brands are taking the opportunity to promote optimism in these challenging times with their communication
    Covid-19 Ads: Here’s how brands have taken to social media to engage with consumers

    From Honda to Adidas and Titan, brands are communicating the importance of staying positive

    By BrandWagon Online
    Updated: May 8, 2020 13:01 IST
    The campaign went live on May 1, 2020 and is available across the brand’s social media platforms.
    B Natural rolls out a digital campaign saluting Indian farmers for their ‘Fruits of Labour’

    ITC’s beverage brand uses International Labour Day to thank farmers for their efforts to help ensure availability of the product…

    By BrandWagon Online
    May 2, 2020 17:38 IST
    TAM AdEx data
    HUL emerges as the biggest spender as ad volumes on TV rises by 2% in Q1,2020: TAM AdEx

    As per the data, the top 10 sectors accounted for 85% share of the total advertisements during January – March…

    By BrandWagon Online
    May 2, 2020 14:42 IST
    The report also stated that the advertisement volumes are largely stable in week 16 as opposed to the previous week.
    TV ad volumes dips 13.4% in the last four weeks: BARC- Nielsen report

    The report also reveals that the number of brands advertising on TV drops by 39.2% in week 16

    By BrandWagon Online
    May 2, 2020 10:36 IST
    The shampoo brand released five videos for the week - Boss Girl Monday, Trendy Task Tuesday, Wow Wednesday, Studytime Thursday and Movienight Friday
    Sunsilk launches video series featuring #lockdownhairstyles

    The campaign has been conceptualised by Wunderman Thompson

    By BrandWagon Online
    May 1, 2020 21:11 IST
    #HumHaarNahinMaanenge has been composed by musician A.R. Rahman, and the lyrics are penned by lyricist and poet, Prasoon Joshi
    HDFC Bank celebrates indomitable human spirit during lockdown with #HumHaarNahiMaanenge campaign

    The film has been conceptualised and executed by the creative agency Kinnect and digital media firm Qyuki

    By BrandWagon Online
    May 1, 2020 12:50 IST
    Star World leans on nostalgia by bringing one of the classic TV shows The Wonder Years, from the golden era of 1990s when it was first introduced to Indian adolescence.
    Star World joins the retro club; brings back The Wonder Years

    Leading brands such as McDonald’s, Flipkart Video, Gaana, Shemaroo, among others joined the banter

    By BrandWagon Online
    April 30, 2020 21:12 IST
    Havells highlights the importance of supporting each other during these challenging times
    Havells #SukoonKaLockdown campaign urges people to share responsibilities during lockdown

    The campaign has been conceptualised by Mullen Lintas

    By BrandWagon Online
    April 30, 2020 19:45 IST
    The report also shed light on how between week 13 and week 16, IPL core viewers had 20% viewership contribution from sports channels in 2019.
    Doordarshan’s viewership dips 46% as Uttar Ramayan replaces Ramayan: BARC-Nielsen report

    The report also highlights how ad volumes on Tv stabilises this week while digital video ad spends amongst lowest in…

    By BrandWagon Online
    April 30, 2020 19:36 IST
    For the month of January, the CCC saw misleading advertisements of several IVF hospitals and fertility clinics guaranteeing success and claiming to be the best
    ASCI upheld claims against 208 advertisements in January 2020

    A total of 342 advertisements were investigated by ASCI out of which 110 advertisements were immediately withdrawn

    By BrandWagon Online
    Updated: April 30, 2020 18:10 IST
    In her new role, Tan will be responsible for identifying new IP and producing original series for Cartoon Network, Boomerang and POGO.
    WarnerMedia ropes in Carlene Tan as director, original production and development, Kids, APAC

    The network also elevates Hoyoung Jung to director of acquisitions

    By BrandWagon Online
    April 30, 2020 17:56 IST
    The campaign aims to create optimism by communicating the importance of keeping oneself going and dreaming bigger
    Bajaj Allianz Life asks to pursue life goals even during lockdown

    The campaign #GoalsNeverLockdown urges people to follow their goals remotely and keep searching for ways to move ahead

    By BrandWagon Online
    April 30, 2020 16:55 IST
    The campaign salutes DTH and cable TV operators across India.
    Viacom18 applauds India’s DTH and cable TV operators with #DilSeSalaam campaign

    Conceptualised in partnership with Gozoop, the digital- first campaign is currently live on Viacom18’s social media channels.

    By BrandWagon Online
    April 30, 2020 15:42 IST
    FMCG sector likely to grow by 5-6% in 2020: Nielsen

    Nielsen stated that the contribution of ‘Big Days’ on e-commerce has helped the channel outperform modern trade

    By BrandWagon Online
    Updated: April 30, 2020 15:49 IST
    The company saw a 31% increase in monthly active users (MAUs) to 286 million, which was in line with the company’s forecast and expectations.
    Spotify posts 22% increase in revenue to €1,848 million in Q1,2020

    Amidst global pandemic, the audio streaming app beat expectations to reach 130 million paid subscribers for its premium service

    By BrandWagon Online
    April 29, 2020 20:30 IST
    The MSME segment contributes around 30% of India's GDP presently
    Paisabazaar launches new campaign to support MSMEs, says ‘We Will Come Out Stronger’

    The film addresses the MSME sector which has been severely impacted by the Covid-19 crisis

    By BrandWagon Online
    Updated: May 1, 2020 12:16 IST
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    RBI’s $16 billion liquidity infusion will aid MSME and retail lending; Analsyts expect another rate cut 

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