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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    The campaign has been launched across the digital platforms of the brand as well as on Youtube.
    Duroflex encourages consumers to explore new possibilities during lockdown

    The #BetterTomorrow campaign talks about the importance of sleep therapy

    By BrandWagon Online
    May 13, 2020 14:13 IST
    Through the campaign, the channel surges the viewers of MTV and MTV Beats to do their bit while they stay safe at home by extending their support to the Network’s social campaign.
    MTV and MTV Beats salute the spirit of COVID-19 warriors with #RahoMusicallyPositive

    #RahoMusicallyPositive video campaign features Bollywood celebrities such as Neha Dhupia, Aparshakti Khurrana, Rannvijay Singh, among others

    By BrandWagon Online
    May 12, 2020 19:21 IST
    #WhatYouHeartNow has been launched across the social media platforms of the brand
    Fastrack’s new campaign #WhatYouHeartNow highlights new habits of GEN-Z during lockdown

    The campaign has been conceptualised by Lowe Lintas

    By BrandWagon Online
    May 12, 2020 18:06 IST
    The ad also highlights the importance of supporting healthcare professionals in trying times like these
    Horlicks’ new film talks about the need for stronger immunity amid tough times

    The film has been conceptualised by FCB India

    By BrandWagon Online
    Updated: May 12, 2020 20:14 IST
    The playbook highlights how with most of the sports tournament either cancelled or indefinitely postponed due to the novel coronavirus pandemic, the growth estimation for year 2020 pre COVID-19 does not hold true anymore.
    Keeping the sports fans engaged during the Covid-19 era is imperative for broadcaster: GroupM’s ESP Properties

    As per the report, broadcasters should capitalise on fan’s need for new sporting action by conducting interviews-from-home

    By BrandWagon Online
    May 12, 2020 14:15 IST
    The leaders will spearhead and be responsible for paving the next phase of ZEE5’s advertising business growth
    Former Havas Media CEO Anita Nayyar joins ZEE5 as head of customer strategy and relationships

    Jayesh Easwaramony has been appointed as a consultant for Ad:Tech and Dhruvadeep Roy joins as director Product – AdTech

    By BrandWagon Online
    May 12, 2020 13:26 IST
    Allan became the global CEO in 2008
    Stephen Allan steps down as global CEO, MediaCom

    Nick Lawson who is serving as COO takes over the role from July 1

    By BrandWagon Online
    Updated: May 12, 2020 12:56 IST
    The film has been conceptualised by Leo Burnett Orchard
    Acko’s #ParkedCarsCanRunFamilies campaign urges people to support their household staffs amid covid-19

    The digital campaign demonstrates that savings from not running the car can be used to pay household staff and help…

    By BrandWagon Online
    May 11, 2020 19:23 IST
    Mathana previously served as the AVP brand strategy of the agency
    Monk Media Network elevates Tanya Mathana as COO

    In her new role, she will head the agency operations as well as oversee new venture strategy and company administration

    By BrandWagon Online
    Updated: May 11, 2020 18:32 IST
    Saregama’s audio entertainment ranges from genres like entertainment, music, and business amongst others.
    Saregama rolls out content partnership programme on the Carvaan 2.0

    Saregama will share with the content creator 40% of the net revenue that the company will earn from advertising and…

    By BrandWagon Online
    May 11, 2020 14:42 IST
    The campaign has been launched on digital platforms such as Facebook, Instagram and Hotstar etc
    Hamdard, Phogat Sisters and Rifle Daadis team up for #MainDarpokHoon campaign

    The campaign encourages people to stay indoors and take preventive measures to stay healthy and safe

    By BrandWagon Online
    Updated: May 11, 2020 15:15 IST
    (L-R) Bibhu Nanda, COO, Milk Mantra and Srikumar Misra, founder, MD and CEO, Milk Mantra
    FMCG veteran Bibhu Nanda joins Milk Mantra as COO

    Nanda will lead operations and drive innovation and growth of the company as it expands to new categories and marketplaces

    By BrandWagon Online
    Updated: May 11, 2020 13:05 IST
    Brands have taken to celebrating togetherness, generosity, kindness and the changed habits brought in by the lockdown
    Covid-19 Ads: Brands take the ‘optimism’ route to connect with consumers

    From Coca Cola, to Cadbury and Clear, brands are trying to cheer up consumers by asking them to look at…

    By BrandWagon Online
    May 10, 2020 17:49 IST
    The film has been conceptualised by Leo Burnett India
    Reliance Fresh and Smart Superstore together with Ayushmann Khurrana pay tribute to Mother India

    The campaign #BharatMaaKeLiye highlights the Mother India we are all used to, versus her current situation and asks people to…

    By BrandWagon Online
    Updated: May 10, 2020 15:54 IST
    The film has been released on the digital platforms of the brand
    ‘You’re doing okay, Mom’, says Johnson’s new ad film

    The film is a message of reassurance to mothers across the country on Mother’s Day, as she does her best…

    By BrandWagon Online
    May 10, 2020 14:02 IST
    Navratna Oil, a Rs.700 cr brand is a therapeutic cool oil in India with a market share of more than 65%
    Navratna Oil signs Salman Khan as the new brand ambassador

    The brand has released a new television commercial featuring the actor

    By BrandWagon Online
    May 10, 2020 12:12 IST
    Brands and marketers pay tribute to ‘moms’ of this world on Mother’s Day
    Mother’s Day 2020: Here’s how brands are celebrating the different roles of a mother

    From Shoppers Stop to Fujifilm and Nivea, brands take to social media to celebrate Mother’s Day

    By BrandWagon Online
    May 10, 2020 10:43 IST
    The campaign has been conceptualised by Dentsu Webchutney
    Asus celebrates Mother’s Day with #LikeMotherLikeAsus campaign

    The campaign highlights the consistent productivity of mothers to adorn multiple hats

    By BrandWagon Online
    May 9, 2020 20:52 IST
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