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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    IdeateLabs will manage end-to-end digital solutions, communications strategies of these brands
    IdeateLabs bags multiple new business accounts

    The agency’s new wins include brands such as Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst…

    By BrandWagon Online
    May 19, 2020 18:52 IST
    The film features Shruti Hassan, Ali Fazal, Barkha Singh, Ayush Mehra and Ashnoor Kaur who have come together with 50 youngsters
    Sunfeast Dark Fantasy’s new campaign says ‘A lot can happen inside’

    The film has been conceptualised by The Digital Street

    By BrandWagon Online
    May 19, 2020 17:40 IST
    The partnership with CloudWalker will help entertainment enthusiasts across India to discover and enjoy Gemplex
    Gemplex collaborates with CloudWalker to expand its streaming operations

    The expansion is aimed at bringing an extensive library of content to more markets in urban and rural India

    By BrandWagon Online
    Updated: May 19, 2020 16:45 IST
    Of the four mediums, digital posted the maximum drop in ad volumes at 65%
    Tata Sky emerges as the biggest spender on TV, print and digital during January – April 2020: TAM AdEx

    Advertising volumes of DTH service providers rose 53% on television

    By BrandWagon Online
    Updated: May 20, 2020 14:00 IST
    Prior to this, Golan was the VP and head of marketing at Lendingkart
    Sujoy Golan joins Affle as chief of marketing and omnichannel platforms

    Golan will lead the marketing function and help drive the business growth for Affle’s omnichannel platforms on Software/Platform-as-a-Service business models

    By BrandWagon Online
    May 19, 2020 15:17 IST
    Joshi has previously worked with consultancy firms including PricewaterhouseCoopers, HP India, and IBM India
    Housejoy appoints Gaurav Joshi as senior vice president, growth and strategy

    In his new role, Joshi will lead the business excellence and growth-related initiatives at Housejoy

    By BrandWagon Online
    Updated: May 19, 2020 14:00 IST
    The campaign has been launched across the social media platforms of the brand
    Shoppers Stop launches a new campaign for Eid

    The campaign encourages consumers to get dressed up and celebrate the festival safely within the confines of their homes

    By BrandWagon Online
    May 19, 2020 13:02 IST
    Kevin Mayer will start working at ByteDance from June 1, 2020.
    Disney’s Kevin Mayer joins TikTok as CEO

    Kevin Mayer is also appointed as the chief operating officer of TikTok’s parent company, ByteDance

    By BrandWagon Online
    May 19, 2020 12:14 IST
    As a distribution partner in Bangladesh, Allianz Holdings will expand Eros Now’s reach and business
    Eros Now enters Bangladesh market; partners with Allianz Holdings

    The partnership between Eros Now and Allianz Holdings will enable Eros Now to expand its offering to Bangladesh and capture…

    By BrandWagon Online
    May 18, 2020 21:30 IST
    IDFC Mutual Fund has rolled out a new video campaign under its Investor Awareness Initiative
    IDFC Mutual Fund encourages customers to ‘Smart Bano, Invest Karo’

    Conceptualised by The Minimalist, the campaign highlights the benefits of investments during uncertainty

    By BrandWagon Online
    Updated: May 18, 2020 21:25 IST
    #FilmFromHome video ad is live across the brand's social media handles
    India Gate Basmati Rice celebrates old habits with it’s latest campaign

    The campaign is conceived by Lowe Lintas

    By BrandWagon Online
    May 18, 2020 17:16 IST
    The #StayAtHome campaign illustrates all those small moments in the day, wherein people come together to brew a delightful experience over a cup of chai
    Society Tea’s #StayAtHome campaign encourages people to stay in and safe

    The campaign has been launched on the digital platforms of the tea brand

    By BrandWagon Online
    May 18, 2020 14:22 IST
    Leo Burnett won the creative mandate following a multi- agency pitch
    Nerolac Paints ropes in Leo Burnett as its creative agency

    The account will be handled out of the Mumbai office

    By BrandWagon Online
    May 18, 2020 12:50 IST
    Big FM hosts a number of shows such as Suhaana Safar with Annu Kapoor, Yaadon ka Idiot Box with Neelesh Misra among others
    BIG FM’s content library to be available on Spotify

    The audio streaming platform’s users will have access to over 15,000 minutes of on-demand content from the radio channel’s content…

    By BrandWagon Online
    May 17, 2020 13:47 IST
    Brands highlighted the need to stay safe during the lockdown
    Covid-19 Ads: Raising awareness continues to be a top priority for brands and agencies

    From Heineken to Hefty and BBDO, brands and agencies took to promote the cause

    By BrandWagon Online
    May 17, 2020 10:28 IST
    The campaign was further executed on Tata Sky’s social media handles with engaging activities on Twitter, Instagram and Facebook
    Tata Sky celebrates the joy of togetherness this ‘International Family Day’

    The campaign underlines the theme of positivity in times of adversity and cherishing the importance of family togetherness

    By BrandWagon Online
    May 15, 2020 22:03 IST
    The film highlights families sharing responsibilities, discovering family members better and spending time together over collective entertainment amid lockdown
    ZEE’s #ExtraordinaryFamilies campaign highlights the togetherness of families amid lockdown

    The campaign has been conceptualised by Lowe Lintas

    By BrandWagon Online
    May 15, 2020 21:01 IST
    The sessions will see live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled among others
    Coca-Cola and BeApp team up to livestream musical performances

    The 60-day program has been launched to support covid-19 relief efforts

    By BrandWagon Online
    Updated: May 15, 2020 18:39 IST
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