Tinder’s attempt to Indianise and reposition itself as a matchmaking-cum-dating platform is not convincing
In his new role as SapientNitro’s global chief creative officer, Donald Chesnut leads a diverse set of creative teams, with…
A book examines how a growing legion of unmarried, independent women in the US are reshaping its social and political…
With initiatives such as home delivery, multiple retail formats and a digital presence, Café Coffee Day is fighting off competition…
Ola’s recent commercial for its Rs 6/km offering was withdrawn after a backlash on social media.
Amazon India’s new campaign successfully captures local insights to woo the Indian consumer.
Nielsen recently acquired Informate Mobile Intelligence to enhance its measurement portfolio in the mobile space. In conversation with BrandWagon’s Ankita…
Online fashion retailer KOOVS is in the final stages of yet another fund raising round. It is looking to raise…
Rich storytelling combined with neuroscience and behavioural economics shows what makes some people and companies more productive
With ad blocking becoming a strategic obsession, publishers and advertisers are focussed on rescuing online advertising and creating multiple monetisation…
Standard’s new campaign is in line with the brand promise of being built to deliver more.
A great collection of stories about brands that went against the tide and carved a niche for themselves
Using feminism to sell products is more than just a cause marketing strategy. To succeed, it should be real, relatable…
The new IndiaMART campaign taps into the aspirations of small and medium businesses to position itself as a business enabler
The Smarter Screen, which describes how digital screens influence our decision-making today, is a must-read
Chevrolet launched its new brand platform ‘Find New Roads’ in 2013 to align its engineering, design and retail operations behind…
The TVC portrays the scenario of a customer at a car service station.
The Stanford Ignite programme in Bengaluru on innovation, the first such course offered outside of Stanford University, is currently in…
