Struggling for relevance in the wake of the e-commerce environment, brick-and-mortar retailers are aggressively turning to digital technology to redefine…
The use of digital technology in stores can change the game for traditional retailers. Here’s how leading brands are redefining…
The nature of the content within the ad is changing — VALUE ADDED CONTENT AND STORYTELLING FORMATS are now popular.…
Global PC giant and smartphone company Lenovo is at the cusp of transformation and the focus now is to translate…
FreeCharge’s latest ad with its focus on role reversal is not unique and has the potential of being outdone by…
How India’s top telecom players are expanding their branded stores’ footprint to create customer stickiness and brand loyalty
Urban Ladder’s latest ad highlights the functional benefits of its furniture without making it look like a product demo video
