In 2008, Vijay Mallya?s Force India spent something to the tune of $120 million compared to Toyota?s $450 million, McLaren?s…
He is the author and researcher who developed the concepts of the ?nation brand? and ?place brand? in the late…
Strange bedfellows? Maybe, but with a sluggish business environment and dwindling margins, big retailers in India are planning to come…
The overall economic slowdown notwithstanding, Swedish cosmetics group Oriflame is gung-ho about the prospects of the direct selling industry in…
Remember the Surf Excel detergent commercial some years ago that spoke of saving water?do bucket paani roz bachana? Well look…
This week we will break tradition and not introduce our interviewee. The name, for the records, is Jagdish Khattar, and…
It is not easy to crack a market that has quite a few established players with deep pockets, and where…
Plans to link advertising agency compensation to results achieved by the client are almost a reality, and the agencies are…
VS Sitaram, chief operating officer, Dabur India, has his hands full. Last month, the company completed acquisition of Fem Care…
A major company defaults on its payment to its advertising agency and moves its creative and media chores to another…
?There for you. There for India.? That?s theme of the General Motors India campaign currently running across major websites, including…
The dreaded ?r? word has struck again. Entry figures for Cannes International Advertising Festival are nearly 20% down against the…
In 2007, during a visit to this country, Vodafone Group?s then India-born CEO Arun Sarin had said that he aims…
Most of the books on marketing you would?ve read lately are big on theory and short on practice. That?s not…
We have been looking for that silver lining in the dark cloud for some weeks now. So, is this bad…
Speaking to FE?s marketing supplement BrandWagon around this time last year, Spencer?s Retail, the retail arm of the RPG group…
This could easily qualify as one of the most closely-watched corporate battles in the last decade. And it didn?t come…
Will Dibakar Banerjee lift the Best Story award for Oye Lucky! Lucky Oye!, or will it be Neeraj Pandey for…
