Cannes Lion 2009: Entries down, spirits up

Written by Alokananda Chakraborty | New Delhi | Updated: Jun 7 2009, 04:36am hrs
The dreaded r word has struck again. Entry figures for Cannes International Advertising Festival are nearly 20% down against the postings for last year. Figures released by the festival organisers indicate 22,652 entries from 86 countries will compete at this years event, a 19.9% drop on the record-breaking year in 2008.

Although there are naturally fewer entries across the categories, the Lions remain the ultimate global awards to win, said Philip Thomas, Festival CEO, as quoted on canneslions.com.

The biggest loser, the figures indicate, is the press category with a 32.2% fall. The film category has slid 25.4%, outdoor 23%, cyber is down 20% and direct 19.6%. Entries for the cyber lions, surprisingly, are down 20% to 2,205.

Some of the new categories at Cannes saw entries going up design lions is up 1.2% with 1,139 submissions and the promo lions has 1,118 entries, posting a 1.4% increase. The public relations lions, being launched this year, also saw a healthy number of submissions.

We are particularly happy about the launch of the PR Lions With 431 entries from 239 companies in 48 countries participating, it's a great welcome to Cannes for this new category, said Thomas.

Interestingly, entries from their three most awarded countries have seen the steepest fall. Brazil is down a whopping 38.3% to just 1,519 entries; the number of entries from the US, the Festival's biggest entrant, is down 25.2%; the UK is down to 1,316 entries, a fall of 24.4% from last year.

Viewed against this, the Asia Pacific region tally might give the festival organisers something to smile about. Entries from the region are down 10.4% (against 19.9% overall!). The number stands at 5,157 compared to 5,757 in 2008.

Whats more, Hong Kong and The Philippines have actually increased the number of entries this year. Believe it, Hong Kong entries increased 50% this year to 310. And entries from The Philippines increased to 202 from 167 in 2008. The 2009 Cannes Lions Festival will take place from June 21 to 27.