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    1. Business News
    2. Authors
    3. alokananda chakraborty

    Alokananda Chakraborty

    The Asia Cup 2025 is being aired on Sony Sports channels and live streaming on SonyLIV. Experts said there is still time for demand to ratchet up.
    Indo-Pak Asia Cup encounter fails to create ad frenzy

    Sony faces unsold inventory; brands wait and watch

    By Alokananda Chakraborty
    September 15, 2025 09:48 IST
    Garmin’s motto, “Beat Yesterday,” deeply resonates with my philosophy, which focuses on self-improvement rather than comparison.
    After hours with Prasad Shejale, Founder and CEO, LS Digital

    My weekdays start early with a disciplined workout. I am a triathlete training for ‘Ironman’, so fitness fuels my mornings…

    By Alokananda Chakraborty
    September 15, 2025 09:32 IST
    GST for ad industry
    Rs 10,000 crore in 100 days: GST jackpot for ad industry

    Agencies expect 15-20% surge in festive ad spend.

    By Alokananda Chakraborty
    September 11, 2025 07:29 IST
    I have a soft spot for thoughtful, well-crafted brands. While I travel often, I always seek out unique local finds, especially in teas, skincare, and clothing. I don’t drink coffee, but I’m a devoted tea drinker.
    After Hours with Ankita Vashistha, Founder and Managing Partner, Arise Ventures

    We also have a dedicated platform and community for women entrepreneurs – StrongHer. What drives me is the energy of…

    By Alokananda Chakraborty
    September 8, 2025 09:52 IST
    This precept of the client-agency relationship and his respect for the creative product were to be Nanda’s statement of purpose as an advertising professional.
    Master of nonchalance, Diwan Arun Nanda dies

    Nanda, co-founder of Rediffusion (1973), and among Indian advertising’s most influential figures, passed away aged 76 on Saturday.

    By Alokananda Chakraborty
    September 7, 2025 10:23 IST
    At the time, CRED was still a relatively new entrant in the fintech space. Its proposition rewarding credit card bill payments was unconventional and futuristic.
    On the Spot with Keshav Bhajanka, Executive Director, CenturyPly 

    It instantly sparked intrigue, commanded attention, and created lasting recall far beyond the 30-second screen time. What made the campaign…

    By Alokananda Chakraborty
    Updated: September 3, 2025 14:42 IST
    My bikes are more than machines — they’re my soul companions. I ride a Harley Davidson Street Glide when I want to cruise, a BMW GSA 1250 for long-haul adventures, and a KTM 450 when I’m craving off-road action.
    After hours with Rajan Sethi, Managing Director, Bright Hospitality Pvt. Ltd.

    Weekdays are full throttle. I start early — usually with coffee (often my own café’s single-origin roast) and a quick…

    By Alokananda Chakraborty
    Updated: September 5, 2025 09:57 IST
    I’ve never been a collector of gadgets for the sake of it, but I do value tools that make life simpler. My phone, of course, is command central. I rely heavily on productivity apps and collaborative tools to stay on top of things.
    After hours with Pawan Gadia, Global CEO & director, FNP

    I like structure, but I’ve learnt to keep my weekdays fluid. Mornings are usually for deep thinking – org planning,…

    By Alokananda Chakraborty
    August 25, 2025 10:03 IST
    The regulation prohibits advertisements related to online money games in any media, purportedly including WhatsApp, or by social media influencers.
    Ban on real-money gaming ads leaves IPL’s Rs 5,000-cr ad economy exposed

    While media rights have traditionally been the most significant contributor to BCCI’s income – logging ₹9,678 crore in 2025 –…

    By Alokananda Chakraborty
    August 21, 2025 10:20 IST
    I’m an unapologetic Apple evangelist. My Mac, iPad, and iPhone are my ride-or-die trio. It keeps much of life simple, seamless and effective!
    After hours with Anshu Sarin, CEO, 91Springboard

    “The business of workspaces is not just renting desks; we’re building vibrant, human-first workspaces that hum with energy, hospitality, and…

    By Alokananda Chakraborty
    Updated: August 19, 2025 16:33 IST
    I’m drawn to brands that combine heritage with innovation. Bata, of course, is close to my heart for its legacy and forward-thinking approach. In fashion, I appreciate brands like Hush Puppies for their blend of comfort and style.
    After Hours with Badri Beriwal, Chief Strategy & Business Development Officer, Bata India

    My weekdays are structured yet dynamic. I start with a brisk walk and some quiet time to set my tasks…

    By Alokananda Chakraborty
    August 11, 2025 10:02 IST
    In other words, launching Sitaare Zameen Par on YouTube wasn’t just a random decision. A whopping 491 million people in India are watching, creating, and engaging with content on YouTube.
    What Sitaare Zameen Par’s YouTube release means for movie viewing in India

    At the time of Khan’s Sitaare… announcement Gunjan Soni, country managing director of the Google platform had said the digital…

    By Alokananda Chakraborty
    August 4, 2025 11:44 IST
    There are a few brands I truly admire. Nike, for its consistent, purpose-led storytelling. Apple, for its seamless product design and focus on experience.
    After hours with Shashwat Vatsa, AVP, Brand, Olyv

    My weekdays are structured but dynamic. Mornings typically begin with short team syncs to align on priorities and performance

    By Alokananda Chakraborty
    August 4, 2025 11:35 IST
    Nike — for its mindset of pushing limits and doing the work, and Mahindra — for its boldness, resilience, and commitment to building India-first brands.
    After hours with Jitin Bhasin, Founder & CEO, SaveIN

    I start my day at 4 AM. The first half hour is screen-free and silent, just time to breathe and…

    By Alokananda Chakraborty
    July 28, 2025 09:41 IST
    "I have a deep appreciation for brands that succeed in creating emotional connections with people. Range Rover, in particular, stands out to me for its ability to symbolise exclusivity, achievement and belonging.
    After hours with Vicky Dodani, Co-founder & CEO, Agrizy

    “My weekdays tend to follow a structured rhythm, which helps maintain focus and drive consistent progress. Mondays and Tuesdays are…

    By Alokananda Chakraborty
    July 21, 2025 10:26 IST
    So on the back of strong affinity among urban, high-income audiences, JioStar is hoping to position Wimbledon as a key property for premium brands.
    JioHotstar taps influencers to turn Wimbledon into a lifestyle experience for India’s young consumers

    Now you see why JioHotstar enlisted a line-up of popular Indian influencers to amplify its Wimbledon 2025 campaign.

    By Alokananda Chakraborty
    July 21, 2025 10:02 IST
    The brilliance lies in its simplicity. They didn’t try to reinvent the wheel. Instead, they leaned into what people already feel. The undeniable love for Heinz, the kind where people tuck sachets into their bags or bring their own bottle to restaurants because nothing else measures up.
    On the Spot with Raghav Bagai, co-founder, SW Network

    One of my all-time favourite ad campaigns has to be ‘It Has to Be Heinz’. It’s not just about ketchup;…

    By Alokananda Chakraborty
    July 16, 2025 09:51 IST
    The Nike logo, the Swoosh, is inspiring for its simplicity and acts as a constant reminder of pushing limits/breaking barriers and “just doing it”, connecting with drive and effort.
    After hours with Swati Khemani, Founder & CEO, Carnelian Asset Management and Advisors

    Weekdays are a vibrant whirlwind, charged with meetings, brainstorming, and strategic alignment. I arrive at the office by 9:30 AM,…

    By Alokananda Chakraborty
    July 15, 2025 09:32 IST
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    Khaleda Zia's son heads to Bangladesh after 18-year exile - Significance of Tarique Rahman's return ahead of polls (Photo: ANI/BNP)

    Khaleda Zia’s son heads to Bangladesh after 18-year exile – Significance of Tarique Rahman’s return ahead of polls

    ‘I want to come back to India, but my family won’t…:’ NRI seeks advice after facing pressure to stay in UK

    NRI deposits fall 30% in April-October

    Inflation calculator: What will be the value of Rs 1 crore after 10 years?

    Inflation calculator: What will be the value of Rs 1 crore after 10 years?

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